JAKKS Pacific, Inc. (NASDAQ: JAKK) was named the North American seasonal toy partner for Moonbug Entertainment’s CoComelon earlier this year. JAKKS is underway with development for 2022, creating CoComelon furniture, ball pits, trampolines and dance mats that will be filling up retail shelves in 2022.
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CoComelon ball pit by JAKKS Pacific (Photo: Business Wire)
CoComelon is the #1 most-watched brand on YouTube with over 3.5 billion monthly views. This widely popular 3D animated series features JJ and his family, teaching children how to take on everyday activities and role models positive behavior with a sense of enthusiasm. Kids can easily relate to the universal themes and everyday narratives such as eating your vegetables, learning to tie your shoes, and getting ready for bed. With its bright and bold colors and cheerful nursery rhymes and phrases, CoComelon attracts children aged one to four to sing and dance along with Baby JJ and his siblings as they learn letters, numbers, animal sounds, colors, and more.
“CoComelon has been a fun license to work with and provides endless opportunities for design application,” said Nicholas Masi VP of Marketing for JAKKS Pacific, Inc. "We’ve developed some amazing and innovative new seasonal items for this line and JAKKS looks forward to bringing these toys to the aisle and online Spring 2022.”
The CoComelon furniture line will include an activity table set with two padded activity chairs and a 2” x 2” washable vinyl surface featuring your favorite CoComelon characters. Play for hours or watch your favorite episode in this fun set that will retail for $59.99.
A brand new light up interactive step stool will also debut at retail with the furniture line. It really lights up and plays CoComelon music as the child stands on it. The stool can be customized for washing hands, brushing teeth or potty training. A secure rubber footing prevents slippage on surfaces. This item is made for age 12+ months and will retail at $14.99.
Rounding out the CoComelon furniture line is a portable booster seat with tray that includes a three point safety harness and chair straps to attach to dining chairs. This fold and go travel booster seat includes a removable BPA free tray and carry bag. It is designed for ages 12+ months and will sell for $29.99.
JAKKS is also creating a complete line of ball pits and trampolines that will include characters and graphics from CoComelon. The 15 ball playland is a soft, easy to inflate crawl through design with colorful character graphics. It includes 15 soft flex balls and a ball toss roof at a retail price of $19.99.
The 20 ball playland version includes an interactive side panel in the crawl through design. It is soft and easy to inflate with 20 soft flex balls and ball toss roof featuring your favorite characters from CoComelon. This will retail for $29.99.
The new Super Sounds Playland includes an electronic panel that plays music! With the touch of a button, you can hear your favorite character sounds and songs. This inflatable playland includes 20 soft flex balls and will retail for $39.99.
The Weee-Do 2-in-1 Ball Pit has two fun ways to play. You can bounce to your favorite CoComelon song on the trampoline, then flip it over and hang out in the ball pit with 50 soft flex balls. The trampoline/ball pit is very safe and uses a bungee system with no springs. This unique item will retail for $79.99.
For kids that love music, the Piano Dance Mat gives you three different ways to play. Create your own music and dance on the piano, play music from CoComelon or play a fun memory dance game using phrases from your favorite character. $14.99
"This partnership with JAKKS Pacific, Inc. and Disguise, provides kids tangible ways to create unique stories using their imagination while interacting with CoComelon product," said Simon Philips, Managing Director of Global Consumer Product. "We are excited to bring this collaboration to fruition and see the new product available online and in stores."
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, headquartered in Santa Monica, California. JAKKS Pacific manages a broad portfolio of licensed and owned I.P. brands and products, with best-selling preschool figures, dolls, plush and playsets. All CoComelon products will be available online or in retail stores nationwide.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include; Fly Wheels™, Kitten Catfe™, Perfectly Cute™, ReDo™ Skateboard Co, X-Power™, Disguise®, Moose Mountain®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a new generation of clean beauty. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).
©2021 JAKKS Pacific, Inc. All rights reserved
About Moonbug Entertainment:
Moonbug Entertainment is an award-winning global entertainment company behind some of the most popular kids’ titles in the world. Moonbug’s lineup includes global sensations CoComelon, Blippi, Little Baby Bum, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko’s Garage, ARPO and many more. Moonbug titles are available across 27 languages.
In just three years, it has become a kids programming powerhouse with a library of more than 550 hours of content, which is distributed on more than 100 platforms globally, including YouTube, Netflix, Hulu, Amazon Prime Video, Sky, Tencent, Youku and Roku. In May of 2020, Tubular Labs named Moonbug one of the leading digital kids’ entertainment companies in the world based on the total number of minutes watched worldwide.
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