Los Angeles based Ag-Tech startup ProducePay is revolutionizing the way Growers of fresh produce in Mexico and South America transact w/ Distributors in the USA
Online PR News – 11-August-2021 – Los Angeles based Ag-Tech startup ProducePay is revolutionizing the way Growers of fresh produce in Mexico and South America transact w/ Distributors in the USA with the launch of their Preferred Network online Marketplace.
In the business of growing, exporting, and marketing fruits and vegetables for the North American market, if there is not continuous improvement, there will simply be no future. This is a demanding and unforgiving industry, where meeting expectations simply allows you to stay in business.
What historically makes the produce industry so complex, is that to achieve success, strategic allies related to your business model are required. In other words, a grower can achieve control of productivity, efficiency, competitiveness, quality and even sustainability, but to achieve profitability, your distribution partner needs to be equally committed to their effort. Otherwise, even with total dominance in your business, a poor choice of who will represent you commercially, could be the difference between success and failure.
Because when the goal is excellence, the work will be tireless. Continuous improvement is mandatory, and investments in technology, supplies and methodology to achieve the goals in a timely manner will never cease. And this is why the need to be in the right circle of allies is key.
The traditional model of importing fruits and vegetables to the United States already needs to evolve, and because of this need, ProducePay has launched it's Preferred Network. This online marketplace consists of a network of companies committed to excellence, and changes the antiquated way in which growers and distributors carry out their transactions, an outdated model that dates back more than 60 years.
The difference lies in the concept, since this is not a model of intermediaries, but rather a nucleus of alliances supported by the commitment of those who make it up; including the production, distribution, input suppliers and financial follow-up services to operations, and the benefits that ProducePay offers to strengthen commercial relationships within the core of its network, and thus, promote the success of all the parts that comprise it.
The ProducePay network of allies was conceived as a membership full of services, benefits and advantages for those who make it up, but at the same time, making clear the rights and obligations that allow the model to create the conditions that precisely make the difference.
A producer who joins the network is entitled to various benefits and services that are grouped into the following categories:
Likewise, there is a selection of input suppliers, equipment and infrastructure, which have not only been validated and selected for their effectiveness and quality, but also offer preferential rates and the support of ProducePay in Financing systems and payment terms for the grower.
5 Peace of mind
What are the conditions to enter this Network?
For growers, the membership fee must be paid, which is invested in its validation, since all members must go through this process, which guarantees the integrity of the model.
Payment of 1% on the total billing as a fee, and payment of services and rights.
Growers must be direct exporters with experience, comply with the requirements of the destination market, both legal and commercial, that is, be competitive in terms of safety and food safety, social responsibility, and have the minimum capacity to export a full shipment per week, maintaining their integrity, quality, and safety of the product during the life of the agreed season.
They must present a production program, consistent with their infrastructure, technology, protocols, and facilities for postharvest, and commit to the conditions and regulations of the network of allies of ProducePay.
"The ProducePay Preferred Network will revolutionize an antiquated fresh produce commercialization model that hasn't changed in 60 years" says Pablo Borquez Schwarzbeck