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Mike Marko Publishes New Post Titled “LinkedIn Paid Advertising for Business”

Mike Marko with IM Consultant Services in Cincinnati, Ohio, has announced the launch of a new publication. Marko says that the article centers around LinkedIn paid advertising. In it, he motivates owners of B2B (Business to Business) to consider LinkedIn paid advertising for their businesses.

Marko states that LinkedIn is now the top content distribution channel for B2B marketers. He also says that 46% of the social media traffic B2B websites get comes from it. “Those figures are proof that LinkedIn is a major lead source. 79% of B2B marketers agree,” Marko asserts.

He also mentions though that there’s a lot of competition on it because of that. “As a matter of fact, your competition is probably on LinkedIn already,” he adds.

Marko suggests a lot of things that business owners can do to deal with that as part of their business strategy. He adds that among the most effective techniques marketers can employ is using LinkedIn B2B advertising.

“LinkedIn paid advertising can give you that extra spark your campaigns on the platform need,” says Marko. He states further that it can push marketers’ brand and content to the forefront of a company’s audience. Furthermore, it can stimulate serious spikes in sales and engagement with the right ad.

Marko notifies business owners that in order to do that, they need to familiarize themselves with the types of LinkedIn paid advertising options first. He tackles those topics in his post, talking about how to use them for business.

That said, the first thing Marko discusses in his article is the importance of paid LinkedIn B2B advertising. He says that LinkedIn’s audience targeting options are a factor in the success of LinkedIn paid advertising. He adds that LinkedIn has some of the best audience targeting features available on social networks.

The next thing that Marko writes about are the different types of LinkedIn paid advertising that marketers use for their businesses. He enumerates those types of paid advertising, namely, Sponsored Content and Direct Sponsored Content, Sponsored InMail, Text Ads, Dynamic Ads, and Lead Gen Forms.

Marko further discusses the benefits each type gives to business owners. For instance, Sponsored Content helps them promote company updates and drive traffic to the website’s landing page. Marko adds that it’s located in a user’s feed too so it can lead to more engagement.

“This feature gives you the option too to employ longer text content and larger visuals. Sponsored Content can do a lot for your brand’s popularity,” Marko asserts about the Sponsored Content type.

“Sponsored InMail is another ad type that you should be using for lead generation,” Marko points out. He explains further that this ad delivers a personalized, private message to the target audience through their LinkedIn message boxes. It is composed of a custom greeting, call-to-action button, and body text.

Marko also enumerates the benefits that Text Ads give. First, he says that using this type of ad allows marketers to easily create multiple ad variations per campaign. So, this makes simpler to test the best-performing images and copy. Marko notifies the reader, however, that this type of LinkedIn paid advertising works only on desktop.

He then moves to Dynamic Ads, which he believes to be be best used for drawing attention to recruitment opportunities and collecting followers. He says that users can send their information directly from the ad without typing by hand.

The last type of LinkedIn paid advertising that Marko discusses is the Lead Gen Form. He says that this type of LinkedIn advertising can be used together with Sponsored Content and Sponsored InMail. He also mentions that users can view this ad on all kinds of devices.

Marko tackles the fact that one of the advantages of the Lead Gen Form is that the user does not need to do too much just to fill up the form. He further explains that a user can submit their information straight from the ad itself, just like with Dynamic Ad.

To conclude his article, Marko also provides a synopsis of the different types of LinkedIn paid advertising for business. He says that all of these LinkedIn paid advertising options to have their particular strengths and advertising purposes. So, Marko suggests to marketers to keep those in mind when selecting one ad type for an advertising campaign.

He further advises business owners to make sure they know how to use LinkedIn effectively before using these ads.

IM Consultant Services, Marko’s Ohio based company, imparts knowledge to businesses with a wide range of services from search engine marketing, to website design, reputation management, and social media marketing strategies. Marko and the company offer consultations to businesses to help them grow their businesses.

Those who need the assistance of an expert in using LinkedIn for business marketing can contact Marko or IM Consultant Services. He already boasts a lot of experience in running an online business aside from undergoing a lot of training and mentoring in online marketing.

Business owners who have a need for help with a LinkedIn account, planning services and/or products, running marketing campaigns like Facebook ads, or creating capture pages or lead magnets, can contact Mike Marko to discuss the different options he and his company offer.

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For more information about IM Consultant Services, contact the company here:

IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262

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