SweeTARTS Scores a Touchdown with New Limited-Edition Custom College-Themed SweeTARTS Gummies

SweeTARTS, the candy-obsessed brand that believes in making the world anything but bland, today launched five new custom college SweeTARTS Gummies inspired by the school mascots of University of California Los Angeles, University of Texas, University of Tennessee, The Ohio State University and University of Arkansas.

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Timed to College Football Season, SweeTARTS Launches Five All New Custom SweeTARTS Gummies featuring school mascots from UCLA, University of Texas, University of Tennessee, The Ohio State University and University of Arkansas (Photo: Business Wire)

The SweeTARTS campaign is the first activation in a multi-year partnership between Nestlé Confections, IMG, and the five universities. Additional IMG partner universities will be added in future years.

As a continuation of SweeTARTS’ Follow Your TART campaign, which encourages fans to follow their passions, the brand is releasing these limited-edition SweeTARTS gummies to high-five some of the most passionate fans around: college football fans. Alumni, current students and loyal fans of these five schools can enjoy these deliciously soft and chewy gummies at tailgates, rallies and even as a treat while walking around campus.

SweeTARTS College Gummies are molded into the custom shape and color of their respective school’s mascot: UCLA’s Bruin Bear in yellow; the University of Texas’ Longhorn in orange; University of Tennessee’s iconic “T” in orange, The Ohio State University’s Brutus Buckeye in red and University of Arkansas’ Razorback in red. These new products are the perfect pop-able treat for avid fans, as they flock to tailgates and stadiums on game day.

“We know how passionate football fans are—waiting in line for hours, painting their entire bodies in school colors—they’ll do just about anything in support of their favorite teams,” said SweeTARTS Brand Manager Meghan Erickson. “SweeTARTS is honoring these passionate fans by celebrating school spirit with our college-themed SweeTARTS Gummies. Now everyone can celebrate with these delicious treats, making them part of their game day rituals.”

Committed college fans should stay tuned as the partnership between Nestlé Confections and IMG has only just begun. SweeTARTS College Gummies will expand to more schools to reach more fans in 2017! Further details regarding this expanded partnership will be available soon.

IMG is also facilitating the distribution of the custom SweeTARTS in the bookstores and stadiums at the five partner universities.

“We are proud to help Nestlé Confections launch its collegiate platform and build on the Follow Your TART campaign,” said Andrew Judelson, Executive Vice President, Sales and Marketing, IMG College. “This unique program is a great way for Nestlé to unlock the power of the college space across its brand portfolio and reach the passionate fans of some of the biggest collegiate sports markets in the country.”

These new products are a continuation of SweeTARTS’ commitment to innovating new candies that appeal to the tastes of its passionate consumers. With a large portfolio of products varying in all textures and forms, the brand most recently introduced the perfectly tiny and tangy SweeTARTS Mini Gummies (5.25oz/MSRP$1.79). With no artificial flavors or colors, these bite sized treats are available at retailers nationwide.

To find out more about SweeTARTS and catch all the cool ways the brand is inspiring and supporting fans to Follow Their TART visit http://www.SweeTARTSCandy.com and follow @SweeTARTSCandy on SnapChat, Instagram, Facebook and Twitter.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for nineteen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2015 sales of $9.7 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2015 sales of $92 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

About IMG

IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.

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