Imperial Unveils New Brand Identity and Website to Enhance Focus and Message to Life Sciences Market

Imperial, a global clinical research support organization, today unveiled a new brand identity and website (www.imperialcrs.com) that more accurately reflects its growth strategy and focus on the life sciences market.

The new identity was developed to capture the essence of the life sciences industry. Its green and blue color palette reflects life and change, a common theme within this market. The arches reflect Imperial’s approach with their customers – the upward facing arch representing the support element and the downward facing arch symbolizing support from beginning to end.

“We are thrilled to present a new brand inspired by our company’s 40-year history of serving pharmaceutical, device, biotech, and CRO organizations around the world,” said Matt Bissell, president and CEO of Imperial. “We spent a tremendous amount of time listening to our clients to create an identity that would present a strong first impression of Imperial’s capabilities to support the clinical research markets.”

Imperial attributes recent growth in clinical research and trial support to its industry-unique solution, an integrated yet flexible process flow called i WoRx. Its proprietary suite of services incorporates design, translation, production and fulfillment, and eClinical support.

“Client needs continue to shape our model which provides a seamless integrated solution set for supporting the challenging demands of global clinical trials. By offering project management tools tailored to optimize site effectiveness and provide real-time information management to trial leaders, Imperial helps our clients improve study timelines and minimize risk,” said Steve Swanson, vice president and COO of Imperial. “i WoRx has the reliability, efficiencies and flexibility that clinical teams require to meet ever-increasing demands.”

Today, Imperial fulfills more than 50,000 shipments annually to clients in 81 countries. Its i WoRx services include:

• Design Services: Services include trial themes, graphic/logo, educational materials, data collection instruments, compliance aids, recruitment, and retention materials.
• Translation Management: Imperial utilizes teams of in-country, fully credentialed, native-speaking linguists, ready to assist clients with translation needs. In particular, Imperial is extremely capable of delivering class-leading solutions in the areas of informed consents and PRO documents to suit the individual requirements of IRB’s and ethics committees. Solutions move from translation management directly to production and worldwide distribution, eliminating unnecessary hand-off or delays associated with traditional methodology.
• Production & Fulfillment: For more than seven decades (four of those life sciences focused), Imperial has been entrusted by hundreds of companies worldwide to create, produce, and deliver clinical trial materials. Its Production and Fulfillment teams manage the worldwide distribution of materials for more than 4,000 active protocols.
• eClinical Solutions: Imperial has 10 years experience working with study teams to develop and deploy sophisticated electronic tools to carefully document, store and archive critical data. Solutions include three dimensional electronic regulatory reference documents, EDC study closure, user acceptance testing, and audit tracking of reference documents.

About Imperial

Since 1945, Imperial has been an innovative and trusted resource for its customers. Servicing pharmaceutical, device, biotech, and CRO organizations worldwide, Imperial provides an industry-unique solution set incorporating design, translation, production, and eClinical support. Its global manufacturing footprint utilizes cutting edge print production and fulfillment operations in the U.S. and Europe. Imperial’s highly trained logistics staff executes more than 50,000 shipments annually to over 81 countries. For more information about Imperial, visit www.imperialcrs.com or call 800.777.2591.