Skip to main content

3 Reasons to Avoid SBH and 1 Stock to Buy Instead

SBH Cover Image

The past six months have been a windfall for Sally Beauty’s shareholders. The company’s stock price has jumped 48%, hitting $13.35 per share. This was partly due to its solid quarterly results, and the run-up might have investors contemplating their next move.

Is now the time to buy Sally Beauty, or should you be careful about including it in your portfolio? Dive into our full research report to see our analyst team’s opinion, it’s free.

Why Do We Think Sally Beauty Will Underperform?

We’re happy investors have made money, but we're cautious about Sally Beauty. Here are three reasons why SBH doesn't excite us and a stock we'd rather own.

1. Flat Same-Store Sales Indicate Weak Demand

Same-store sales is a key performance indicator used to measure organic growth at brick-and-mortar shops for at least a year.

Sally Beauty’s demand within its existing locations has barely increased over the last two years as its same-store sales were flat.

Sally Beauty Same-Store Sales Growth

2. Fewer Distribution Channels Limit its Ceiling

With $3.69 billion in revenue over the past 12 months, Sally Beauty is a small retailer, which sometimes brings disadvantages compared to larger competitors benefiting from economies of scale and negotiating leverage with suppliers.

3. EPS Trending Down

We track the long-term change in earnings per share (EPS) because it highlights whether a company’s growth is profitable.

Sadly for Sally Beauty, its EPS declined by 2.7% annually over the last six years. In a mature sector such as consumer retail, we tend to steer our readers away from companies with falling EPS because it could imply changing secular trends and preferences. If the tide turns unexpectedly, Sally Beauty’s low margin of safety could leave its stock price susceptible to large downswings.

Sally Beauty Trailing 12-Month EPS (Non-GAAP)

Final Judgment

Sally Beauty falls short of our quality standards. Following the recent rally, the stock trades at 7.1× forward P/E (or $13.35 per share). While this valuation is optically cheap, the potential downside is huge given its shaky fundamentals. There are superior stocks to buy right now. Let us point you toward one of Charlie Munger’s all-time favorite businesses.

High-Quality Stocks for All Market Conditions

Trump’s April 2025 tariff bombshell triggered a massive market selloff, but stocks have since staged an impressive recovery, leaving those who panic sold on the sidelines.

Take advantage of the rebound by checking out our Top 5 Growth Stocks for this month. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+782% five-year return). Find your next big winner with StockStory today.

StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.