Newman University program addresses critical communication skills gap as 86% of workplace failures linked to poor communication. Newman's Sports Media program launches career-ready graduates through hands-on learning, industry-taught courses, and local internships. Alumni now work with major sports organizations, broadcast media, and other sports organizations.
-- As new research reveals that 86% of workplace failures stem from ineffective communication, Newman University's Sports Media & Promotion program is producing graduates who defy troubling national trends by landing jobs at nearly twice the average rate.
The program's success comes at a critical time when 57% of employers rank communication as their most desired skill in new hires, yet only one in three recent graduates meet employer expectations for oral communication abilities—despite 64% of employers rating these skills as "very important."
The Data Behind the Communication Crisis
New industry research paints a stark picture of the communication skills gap plaguing today's job market. According to recent surveys, 86% of employees and executives cite ineffective communication as a leading cause of workplace failures, directly contributing to reduced productivity, employee burnout, and organizational dysfunction.
The numbers tell a concerning story:
57% of employers identify communication as the most desirable skill in new hires, outranking technical abilities
Only 34% of employers believe recent graduates are adequately prepared in oral communication
77% of recent graduates report learning more about workplace communication realities in their first six months on the job than during their entire college education
This massive preparation gap has created a critical opportunity for programs like Newman's that integrate real-world communication training with academic instruction.
Pandemic Effects Compound the Problem
The communication crisis has been exacerbated by extended periods of remote learning and work during the pandemic, which limited opportunities for face-to-face interaction and professional skill development. New graduates often demonstrate confidence with digital tools but struggle with in-person professionalism, eye contact, and nuanced business communication.
Nearly half of today's workers report feeling emotionally drained, with 44% experiencing burnout—much of which researchers link to inadequate communication skills and the loss of nonverbal communication cues in hybrid work environments.
Newman's Solution: Real-World Application Over Theory
Unlike traditional programs that emphasize technical proficiency without sufficient real-world communication practice, Newman University has developed a curriculum that integrates practical application into every course. Students don't just study effective communication - they practice it daily in scenarios that mirror actual workplace situations.
The program offers two concentration tracks: Media (focusing on content creation, journalism, and broadcasting) and Promotion (emphasizing marketing, public relations, and event management). Both tracks share core communication courses while providing specialized skills for different career paths.
Direct Pipeline to Professional Experience
What sets Newman apart is its direct integration with real-world operations. Students work alongside the university's athletic department, managing actual media relations, creating published content, and handling game-day operations. This isn't simulated work - students produce press releases that get distributed, conduct interviews that air publicly, and manage social media accounts with real audiences.
"Students graduate with portfolios full of professional-quality work and experience solving real communication challenges," the program reports. "They've already met deadlines, adapted to unexpected situations, and maintained professional standards before they even receive their diplomas."
Success Stories Validate Approach
Recent graduate Tejay Cleland exemplifies the program's effectiveness. Less than a year after graduation, he became sports anchor and reporter at KWCH 12, a major CBS affiliate in Wichita. "Crazy to think about what I've gotten the opportunity to do less than a year out of college," Cleland shared.
CJ Campbell, another graduate, parlayed his Newman education into a position as graphic design coordinator for the Detroit Lions NFL franchise. After seven years in college football at the University of Nebraska, Campbell credits his unique combination of sports communication and art training at Newman for opening doors to professional sports.
The versatility of skills proves valuable beyond sports media. Kendric Bailey transitioned from the program into professional recruiting at Apex Systems, where he applies relationship-building and communication skills developed at Newman. "Communication is key in just about every role," Bailey notes. "The Sports Communication degree helps with small talk in the business world, helping managers relax and feel comfortable."
Industry Connections Create Career Pathways
Newman's faculty maintains active industry connections, bringing current professional experience directly into classrooms. Many instructors continue working in their professional fields while teaching, providing students with insights into current industry trends and networking opportunities.
The program facilitates strategic internships where students engage in meaningful communication projects rather than administrative tasks. These carefully selected placements often lead to job offers, with many graduates accepting positions at organizations where they previously interned.
Addressing a Growing National Need
The program's success comes as employers across industries struggle with communication-related challenges. Beyond traditional media and sports organizations, Newman graduates find opportunities in corporate communication, healthcare marketing, nonprofit development, and other fields where clear communication drives success.
"These aren't just 'soft skills' - they're career-defining capabilities that determine advancement opportunities," program officials emphasize. Newman graduates consistently report that their communication abilities become their most marketable attribute when competing against graduates from other institutions.
Program Details and Accessibility
The Sports Media & Promotion program accepts both incoming freshmen and transfer students who meet standard university admission requirements. No specific prerequisites exist beyond general admission standards, making the program accessible to students from diverse academic backgrounds.
Prospective students can arrange campus visits to observe classes, meet current students and faculty, and tour facilities where communication skills development takes place. The program's relatively small size allows for personalized attention and targeted professional mentorship.
As the communication skills gap continues widening in professional environments, Newman University's innovative approach offers a model for producing graduates equipped to excel in increasingly competitive job markets where effective communication provides the critical competitive advantage.
For more information about Newman University's Sports Media & Promotion program, contact the university's admissions office or visit the campus for a personalized program tour.
For additional information about Newman University, visit https://newmanu.edu
Contact Info:
Name: Clark Schafer
Email: Send Email
Organization: Newman University
Address: 3100 McCormick , Wichita, Kansas 67213, United States
Website: https://newmanu.edu/
Source: PressCable
Release ID: 89165475
In the event of detecting errors, concerns, or irregularities in the content shared in this press release that require attention or if there is a need for a press release takedown, we kindly request that you inform us promptly by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team will promptly address your feedback within 8 hours and take necessary actions to resolve any identified issues diligently or guide you through the removal process. Providing accurate and dependable information is our utmost priority.
