Miami, FL - September 4, 2025 - Storm Miami, a purpose-driven communications and fundraising agency, is calling for a nationwide shift back to authentic human connection as the foundation for rebuilding trust in the nonprofit sector.
Public confidence in charitable institutions has been eroding. According to the 2023 Edelman Trust Barometer, trust in nonprofits in the U.S. has dropped, especially among younger generations. Donor fatigue, misinformation, and high-profile scandals have left many skeptical of where their money goes.
“People don’t trust institutions, they trust people,” said Storm Miami’s founder. “When you stop on the street and have a real conversation, you give someone the chance to see your conviction. That’s how trust is built — not through slogans, but through honesty.”
Why Face-to-Face Engagement Still Matters
While digital fundraising dominates, personal interactions remain more effective in creating long-term support. Data from the Fundraising Effectiveness Project shows that face-to-face fundraising yields donor retention rates up to 25% higher than other methods. Conversion rates often range from 1% to 5% — far above digital ads, which average less than 1%.
Storm Miami has seen this firsthand. In Orlando, one man initially dismissed a fundraiser, insisting all charities were scams. After a 20-minute conversation, he signed up. “At least you had the patience to explain it to me,” he told the representative. For Storm Miami, that moment reflects the deeper value of face-to-face work: restoring belief one dialogue at a time.
Taking Risks, Creating Change
Storm Miami acknowledges that growth requires boldness. When entering new cities, results were not immediate. “That first week was rough,” the founder recalled. “But instead of retreating, we doubled down. Within three months, that same city became one of our strongest. Risk exposes weakness, but it also shows you where the real opportunities are.”
A Call to Action: What the Public Can Do
Storm Miami emphasizes that restoring trust in the nonprofit world is not just the job of fundraisers — it’s a shared responsibility. Individuals can take small but meaningful steps:
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Engage with fundraisers instead of walking by. Ask questions and listen to their answers.
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Research before you give. Transparency builds stronger organizations.
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Talk about causes openly. Share your experiences with friends and family to normalize generosity.
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Volunteer time, not just money. Direct involvement helps rebuild both trust and impact.
“Rebuilding trust is everyone’s job,” the founder said. “We don’t need people to do everything. We just need them to do something — talk, ask, listen, share. The smallest action can be the spark that changes everything.”
About Storm Miami
Founded two years ago, Storm Miami is a communications and fundraising agency dedicated to bridging the gap between nonprofits and communities. The company invests in training passionate communicators who don’t just raise funds but also restore trust and inspire change through authentic conversations.
Read the full interview here.
Email: info@stormmiami.com
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Company Name: Storm Miami Company
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Website: https://stormmiami.com
