Most leaders talk about growth in terms of flashy launches or viral moments. But Chris Macaulay, CEO of Killara Outdoors, believes the real work of growth happens long before the spotlight.
“You can’t scale chaos,” Macaulay says in his latest feature, From Vision to Execution: Killara CEO Chris Macaulay Shares His Roadmap for Scaling Outdoor Brands. “Before you go bigger, you have to go deeper.”
Since taking the helm at Killara in 2023, Macaulay has implemented a structured five-step growth model that now serves as the blueprint for every brand the platform touches. Rooted in operational discipline and long-term clarity, the roadmap has helped Killara turn overlooked outdoor businesses into national forces — without losing their identity.
The Five Steps
Step One: Operational Excellence.
Before any marketing campaign or product launch, Macaulay ensures fundamentals are tight — clean financials, simplified SKUs, optimized supply chains, and clear reporting structures.
Step Two: Centralized Services.
Killara’s platform provides shared media, finance, and customer service capabilities so founders can focus on product, culture, and leadership — not get buried in admin.
Step Three: Leadership Development.
“You can’t grow the brand if you don’t grow the people,” says Macaulay. At Killara, team development is prioritized early through coaching, alignment, and role clarity.
Step Four: Channel Expansion.
From e-commerce to retail and wholesale, Killara evaluates channel fit before expansion — ensuring teams don’t spread too thin before the foundation is ready.
Step Five: Long-Term Thinking.
Finally, Macaulay emphasizes durable decision-making over short-term wins. “If it won’t matter in five years, we don’t let it distract us today.”
Together, these five steps represent a radical departure from the fast-growth, quick-exit mindset so common in the outdoor industry. For Macaulay, the goal isn’t just growth — it’s sustainable, soul-aligned scale.
“We’re not here to flip brands,” he says. “We’re here to build businesses that people are proud to run for the next 20 years.”
The full article provides a deeper look at how this framework is being applied across Killara’s expanding portfolio — and why more founders are turning to Killara for partnership and clarity.
Read the full article: killara.com/blog/5-from-vision-to-execution-killara-ceo-chris-macaulay-shares-his-roadmap-for-scaling-outdoor-brands
Media Contact
Company Name: Killara Outdoors
Contact Person: Media
Email: Send Email
Phone: +1 (214) 697-9030
Address:180 State Street, 201
City: Southlake
State: TX 76092
Country: United States
Website: https://killara.com/
