The Limited Edition Mint Incorporates Aoki’s Passion for Products That Support Optimal Performance and Further Brain Health Research

Neuro Gum, the leader in functional gum and mints, has launched a limited edition Strawberry Cake Mint product in partnership with music icon, entrepreneur, philanthropist, and Neuro Gum brand ambassador and investor Steve Aoki. Each 90-count bulk bag will contain a reusable Steve Aoki Tin and HiROQUEST collectible trading card as an homage to Aoki’s fanbase. The launch occurs on the heels of Steve's 10th studio album, HiROQUEST 3: Paragon, released on June 27, further merging his musical vision with lifestyle and wellness innovation. A portion of proceeds from each mint sale will be donated to The Aoki Foundation, supporting organizations and initiatives promoting brain science and research, with specific focus on regenerative medicine and preservation.

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Neuro Gum and Brand Ambassador Steve Aoki Release Strawberry Cake-Flavored Mint to Promote Cognitive Health

Each mint contains 20mg of natural caffeine for a gentle boost, L-theanine to combat jitters and crash, and B6 and B12 vitamins for cognitive function and energy production, respectively. Aoki worked closely with the Neuro Gum team to develop the flavor, which represents Neuro’s first fruit-flavored product, as well as the inclusion of the HiROQUEST cards. Each tin will include either a HiROQUEST Base Card or possibility of a Parallel with varying levels of rarity, offering an interactive element for customers already familiar with Steve’s HiROQUEST universe to trade or keep their card as a collectible item.

Aoki’s Strawberry Cake flavor joins Neuro Gum’s existing product line, which includes Energy & Focus Gum and Mints for increased alertness, Memory & Focus Gum for a caffeine free energy alternative, Calm & Clarity Mints for relaxation, and Sleep & Recharge Mints for better quality rest.

“Neuro Gum has been a core part of my health stack for years, so collaborating on the Strawberry Cake-flavored mint seemed like a natural way to honor how much the brand has benefited my energy levels, focus, and performance, while also recognizing my community through the HiROQUEST cards,” said Aoki. “Whether I’m trying to get hyped up for a show or wind down before bed, I love that Neuro’s comprehensive product line supports my goals at every stage of the day.”

Aoki’s advocacy of brain health through his work with The Aoki Foundation strongly aligns with Neuro Gum’s mission of formulating products that promote healthy energy, cognition, and mental clarity. Aoki was announced as an investor in Neuro Gum in October 2024, and has been a supporter of the brand and co-founders for the past nine years. As the most traveled musician in a year per the Guinness World Records, each item on Neuro Gum’s product line has consistently fueled Aoki’s performance as a sober, health-forward DJ with a hectic lifestyle, and allowed him to show up at his best amidst a demanding work schedule.

“Steve has been a longtime collaborator, and more importantly, a genuine friend of ours and the Neuro community,” said Ryan Chen, CFO and co-founder of Neuro Gum. “As a high performer and health enthusiast always trying to invest in the best products to support optimal wellness, he not only understands our goal of providing energy, focus, and concentration through an accessible and convenient form factor, but also shares our common interest of supporting brain health and cognition.”

To learn more about Neuro, visit http://neurogum.com and NeuroGum on Instagram.

About Neuro

Founded in 2015 by co-founders Kent Yoshimura and Ryan Chen on a dive trip in Catalina, the two college friends were looking for a more sustainable way to be more productive each day. Neuro is revolutionizing the gum and mint category by using innovative, science-backed formulas to support energy, memory, calm, and sleep. Neuro’s flagship product, Energy & Focus Gum and Mints, combines a blend of natural caffeine, L-theanine, and essential B Vitamins for the perfect boost of energy and enhanced focus without the crash. Made with a patented cold-compression technology, Neuro’s gum and mints maintain optimal absorption and bioavailability while using the most sustainable, high-quality ingredients. With over 100 million pieces sold, Neuro fuels people all around the globe to live their best lives. For more information, visit neurogum.com.

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