The "Activewear Market - Global Forecast 2025-2032" report has been added to ResearchAndMarkets.com's offering.

The activewear market is adapting to rapid changes as digital technologies, sustainability, and shifting consumer preferences reshape competitive priorities and strategic choices for industry leaders. Senior executives are seeking precise, actionable intelligence to guide decisions and maintain momentum in this evolving landscape.

Market Snapshot: Activewear Market Growth Analysis

The global activewear market is demonstrating strong growth fundamentals, with revenue forecasted to rise from USD 390.37 billion in 2024 to USD 416.20 billion in 2025. Sustained demand is set to fuel further expansion, targeting USD 650.97 billion by 2032, aligned with a 6.60% compound annual growth rate (CAGR). This positive outlook is reinforced by steadfast investments in innovative product development, advanced apparel technologies, and heightened activity across digital platforms.

Current dynamics reflect increased attention to sustainability and a shift toward responsive sourcing strategies, as businesses address a more complex regulatory climate and evolving consumer needs. Trends such as strategic e-commerce investment, agile production models, and the rise of tailored product collections are collectively redefining market competitiveness.

Scope & Segmentation: Strategic Insights for the Activewear Market

This report presents a segmentation structure designed to enable senior leaders to optimize portfolios and allocate resources based on the most relevant category, consumer, and regional opportunities. Each segment is aligned to support agile strategies and effective risk management:

• Product Types: Technical outerwear, sports bras, performance socks, functional headwear, and activity-tuned tops expand innovation and address varied performance needs.
• Distribution Channels: Department stores, specialty retail, owned ecommerce, digital-native platforms, third-party marketplaces, and multi-brand outlets enable flexible reach and align with shifting purchase behaviors.
• Gender Segmentation: Men's, women's, and unisex collections support tailored design and marketing that optimize engagement with major consumer groups.
• Age Groups: Adult lines focus on adaptability and style, teen-focused offerings leverage trends and digital engagement, and children's ranges emphasize durability and play-driven designs.
• Pricing Tiers: Luxury, premium, and mass-market options clarify brand positioning and help companies penetrate both value-driven and aspirational segments.
• Materials: Recycled fibers, certified synthetics, and natural fabrics foster responsible sourcing and reinforce compliance with sustainability benchmarks.
• Geographies: The Americas, Europe, Asia-Pacific, and Middle East & Africa each bring unique regulatory, cultural, and consumer considerations, impacting market entry, product localization, and growth strategies.

Leading players such as Nike, adidas, Anta Sports, PUMA, Lululemon Athletica, Under Armour, ASICS, VF Corporation, Columbia Sportswear, and Fila Holdings remain at the forefront of material advances and digital transformation, driving industry standards across each key segment.

Key Takeaways: Strategic Implications for Senior Leaders

• Building sustainability into sourcing and supply chains enhances transparency, strengthens compliance, and deepens stakeholder trust in brand values.
• Leveraging digital innovations-including virtual try-ons and personalized shopping journeys-enables brands to deliver improved engagement and adapt rapidly to evolving buyer behaviors.
• Pursuing alliances and strategic partnerships broadens distribution access and eases expansion into high-potential regions, fostering resilience against regional market pressures.
• Enhancing supply chain flexibility prepares organizations to address variability in demand, supporting responsive inventory management and safeguarding operational continuity.
• Establishing omnichannel retail strategies ensures consistency across online, brick-and-mortar, and third-party environments, supporting retention and meeting local buying expectations.
• Proactively monitoring compliance updates enables brands to anticipate regulatory change and sustain uninterrupted operations across multi-region footprints.

Why This Report Matters: Executive Value Proposition

• Supplies competitive benchmarks and strategic frameworks to support informed risk assessment and data-backed decision-making for senior leaders.
• Delivers actionable market segmentation and geographic insights, guiding targeted investments and optimal resource deployment in a fast-moving sector.
• Helps leadership connect sustainability and digital transformation priorities with meaningful growth levers aligned to company objectives.

Key Attributes

Key Topics Covered

1. Preface

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Integration of AI-driven personalized fit and style recommendations in activewear design and retail

5.2. Expansion of inclusive sizing and adaptive features catering to diverse body types in performance wear

5.3. Adoption of circular economy initiatives including take-back programs and material upcycling in activewear

5.4. Surge in customizable on-demand production enabled by 3D knitting and digital pattern-making technologies

5.5. Partnerships between activewear brands and wellness app platforms for integrated fitness and health ecosystems

5.6. Use of bio-based and biodegradable textile innovations to reduce environmental impact in athletic apparel

5.7. Expansion of direct-to-consumer digitally native brands leveraging influencer marketing and social commerce

5.8. Increased emphasis on gender-neutral activewear collections and unisex performance apparel lines

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Activewear Market, by Product Type

8.1. Accessories

8.1.1. Headwear

8.1.2. Socks

8.2. Bottoms

8.2.1. Leggings

8.2.2. Shorts

8.3. Outerwear

8.3.1. Jackets

8.3.2. Outer Layer Hoodies

8.4. Sports Bras

8.5. Tops

8.5.1. Hoodies

8.5.2. T Shirts

8.5.3. Tank Tops

9. Activewear Market, by Distribution Channel

9.1. Offline

9.1.1. Department Stores

9.1.2. Multi Brand Outlets

9.1.3. Specialty Stores

9.1.4. Sports Retailers

9.2. Online

9.2.1. Brand Websites

9.2.2. Marketplaces

9.2.3. Third Party E Commerce

10. Activewear Market, by Gender

10.1. Men

10.2. Unisex

10.3. Women

11. Activewear Market, by Age Group

11.1. Adults

11.2. Kids

11.3. Teenagers

12. Activewear Market, by Pricing Tier

12.1. Luxury

12.2. Mass

12.3. Premium

13. Activewear Market, by Material

13.1. Blends

13.2. Cotton

13.3. Nylon

13.4. Polyester

14. Activewear Market, by Region

14.1. Americas

14.1.1. North America

14.1.2. Latin America

14.2. Europe, Middle East & Africa

14.2.1. Europe

14.2.2. Middle East

14.2.3. Africa

14.3. Asia-Pacific

15. Activewear Market, by Group

15.1. ASEAN

15.2. GCC

15.3. European Union

15.4. BRICS

15.5. G7

15.6. NATO

16. Activewear Market, by Country

16.1. United States

16.2. Canada

16.3. Mexico

16.4. Brazil

16.5. United Kingdom

16.6. Germany

16.7. France

16.8. Russia

16.9. Italy

16.10. Spain

16.11. China

16.12. India

16.13. Japan

16.14. Australia

16.15. South Korea

17. Competitive Landscape

17.1. Market Share Analysis

17.2. FPNV Positioning Matrix

17.3. Competitive Analysis

17.3.1. Nike, Inc.

17.3.2. adidas AG

17.3.3. Anta Sports Products Limited

17.3.4. PUMA SE

17.3.5. Lululemon Athletica Inc.

17.3.6. Under Armour, Inc.

17.3.7. ASICS Corporation

17.3.8. VF Corporation

17.3.9. Columbia Sportswear Company

17.3.10. Fila Holdings Corp.

For more information about this report visit https://www.researchandmarkets.com/r/w4fryj

View source version on businesswire.com: https://www.businesswire.com/news/home/20251208233344/en/