Following a successful digital test, Bobbie is officially launching in select Costco stores nationwide to fill the need for a premium, organic, and reliable option

Bobbie Organic Original is now available to Costco members at its best cost-per-ounce to-date: a two-pack of 14.1oz cans for $37.99

Bobbie, the purpose-driven organic infant feeding company, has officially launched in select Costco warehouses across the country, marking a major milestone as the only USDA Organic infant formula available on Costco shelves and joining the ranks of Similac, Enfamil, and Costco Brand.

After a record-breaking digital test on Costco.com where Bobbie doubled weekly sales goals, the company transitioned from online to in-store in just four months, to meet the increasing demand from American parents for a USDA Organic, high quality formula at an accessible price. Now available to club members in a two-pack (two 14.1oz cans) for $37.99, Bobbie’s Organic Original Infant Formula offers the brand’s best price-per-ounce to date, underscoring its mission to make premium nutrition more accessible to American families.

“Becoming the only Organic infant formula at Costco is not just a milestone for Bobbie, it’s a milestone for American parents,” said Laura Modi, CEO and Co-Founder of Bobbie, and mom of four. “The alignment here goes beyond accessibility to high quality, organic products. It’s alignment between two community-obsessed brands. At our core, Bobbie is a community company – you don’t just buy Bobbie, you join Bobbie, regardless of whether you’re a subscriber or retail customer. And Costco is no different – Costco club loyalty is unmatched and we’re honored to be the first new infant formula to hit their U.S. shelves in a decade.”

In 2025 alone, Bobbie expanded into five new retailers—Wegmans, Meijer, Thrive Market, Walmart, and Costco—bringing its retail footprint to thousands of brick-and-mortar doors alongside nationwide online availability. With Costco’s national footprint and commitment to high quality, family value, this partnership allows Bobbie to reach millions of parents who may not have had easy access to organic formula before. Whether in urban centers or smaller communities, families can now find Bobbie on the same shelves where they already shop for essentials.

Proudly manufactured at Bobbie’s state-of-art facility, designed from the ground up for high quality infant formula production, Bobbie’s recipes are uniquely designed to meet both FDA and EU infant formula standards. Bobbie was recently named a Top Choice by Consumer Reports after testing 41 brands for heavy metals and toxic chemicals. Bobbie is also the only infant formula to earn both the Clean Label Project Purity Award and Pesticide-Free certification, setting a new benchmark for safety and transparency in the category. Bobbie prioritizes working with suppliers like Organic Valley for their grass-fed milk from pasture-raised cows on 45 small, family-owned American farms. Bobbie is made without corn syrup, maltodextrin, sucrose, palm oil, or soy oil, ingredients parents increasingly look to avoid. Every batch undergoes 2,000 quality checkpoints before leaving the plant, with rigorous testing for contaminants, microorganisms, and nutritional consistency.

By bringing organic, high-quality formula to shelves at a price families can feel good about, Bobbie is reshaping what access looks like for American parents. As the brand continues to grow, its mission remains unchanged: to make clean, safe and American organic infant nutrition the gold standard – not the exception. Joining Costco’s shelves ensures that more American parents—whether shopping online or in-store—can access the quality and rigor they deserve for their babies.

About Bobbie:

Bobbie is the purpose-driven organic infant feeding company that exists to build a parenting culture of confidence, not comparison. Founded in 2018, Bobbie hit the market with its flagship European-inspired formula in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S. Today, it’s proud to be the only mom-founded and led infant formula brand in the world, and the fastest-growing in the U.S. since the 1980s. Bobbie is produced at its state-of-the-art facility in Heath, Ohio, ensuring freshness, supply security, and support for U.S. jobs. Bobbie is focused on providing purposefully sourced, USDA Organic products made with simple ingredients – crafted right here in America, for American families. For more information, visit hibobbie.com.

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