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Accenture Acquires Bourne Digital, Expanding SAP Digital Design Capabilities in Australia

Accenture (NYSE: ACN) has acquired Bourne Digital, an Australian digital design agency focused on the SAP® ecosystem. Terms of the transaction were not disclosed.

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Accenture has acquired Bourne Digital, an Australian digital design agency focused on the SAP® ecosystem. (Photo: Business Wire)

Accenture has acquired Bourne Digital, an Australian digital design agency focused on the SAP® ecosystem. (Photo: Business Wire)

With a specialization in the SAP® Business Technology Platform, Bourne Digital creates experience driven applications, streamlining workflows and introducing automation. It will enhance Accenture’s SAP offerings in the market, particularly in the fast-moving consumer goods, financial services, resources, health and travel industries.

Founded in 2015, Bourne Digital is headquartered in Melbourne, Australia and has offices in Sydney and Brisbane. As a specialist SAP® Business Technology Platform partner, Bourne Digital builds design-led digital products and experiences for enterprise customers, including custom portal and web solutions, and mobile applications. Bourne Digital helps clients deliver their technology strategy with an approach that couples design and architecture thinking. Its 66 employees will join the Accenture SAP Business Group in Australia, bolstering its ability to deliver a user-led approach to design, architecture and delivery and drive process excellence using SAP cloud technologies.

“In times of disruption, organizations need to digitize business processes in an increasingly compressed timeframe to become more creative, competitive and profitable,” said Matt Coates, Technology lead for Accenture in Australia and New Zealand. “With the acquisition of Bourne Digital, we will strengthen our SAP digital design and user experience capabilities to help our clients better utilize their SAP solutions.”

Selim Ahmed, chief executive officer, Bourne Digital, said, “Joining forces with Accenture gives us the opportunity to scale to meet the emerging needs of SAP customers and address the increasing demand for SAP® Business Technology Platform services globally. It will provide our experienced professionals -- with their design DNA and deep SAP skills -- with new development opportunities and career growth while helping Accenture further strengthen its leadership position in Australia.”

“Accenture’s deep heritage and experience in large scale technology transformation projects and Bourne Digital’s top talent and user-led design capabilities make a powerful combination in the Australian market,” said Peter Burns, who leads Accenture’s business in Australia and New Zealand.

A member of the SAP AppHaus Network since December 2018, Bourne Digital was the first SAP partner in Australia to run an SAP AppHaus—a collaborative space that brings together creative and technical experts to prototype and test ideas aimed at improving the user experience and adoption of SAP systems. Bourne Digital was recognized as a winner of SAP Innovation Awards in 2018, 2019, 2021 and 2023 and as a winner in the SAP ANZ Best Run Awards 2022.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation led company with 738,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at

Forward-Looking Statements

Except for the historical information and discussions contained herein, statements in this news release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “may,” “will,” “should,” “likely,” “anticipates,” “aspires,” “expects,” “intends,” “plans,” “projects,” “believes,” “estimates,” “positioned,” “outlook,” “goal,” “target” and similar expressions are used to identify these forward-looking statements. These statements are not guarantees of future performance nor promises that goals or targets will be met, and involve a number of risks, uncertainties and other factors that are difficult to predict and could cause actual results to differ materially from those expressed or implied. These risks include, without limitation, risks that: the transaction might not achieve the anticipated benefits for Accenture; Accenture’s results of operations have been, and may in the future be, adversely affected by volatile, negative or uncertain economic and political conditions and the effects of these conditions on the company’s clients’ businesses and levels of business activity; Accenture’s business depends on generating and maintaining client demand for the company’s services and solutions including through the adaptation and expansion of its services and solutions in response to ongoing changes in technology and offerings, and a significant reduction in such demand or an inability to respond to the evolving technological environment could materially affect the company’s results of operations; if Accenture is unable to match people and their skills with client demand around the world and attract and retain professionals with strong leadership skills, the company’s business, the utilization rate of the company’s professionals and the company’s results of operations may be materially adversely affected; Accenture faces legal, reputational and financial risks from any failure to protect client and/or company data from security incidents or cyberattacks; the markets in which Accenture operates are highly competitive, and Accenture might not be able to compete effectively; Accenture’s ability to attract and retain business and employees may depend on its reputation in the marketplace; Accenture’s environmental, social and governance (ESG) commitments and disclosures may expose it to reputational risks and legal liability; if Accenture does not successfully manage and develop its relationships with key ecosystem partners or fails to anticipate and establish new alliances in new technologies, the company’s results of operations could be adversely affected; Accenture’s profitability could materially suffer if the company is unable to obtain favorable pricing for its services and solutions, if the company is unable to remain competitive, if its cost-management strategies are unsuccessful or if it experiences delivery inefficiencies or fail to satisfy certain agreed-upon targets or specific service levels; changes in Accenture’s level of taxes, as well as audits, investigations and tax proceedings, or changes in tax laws or in their interpretation or enforcement, could have a material adverse effect on the company’s effective tax rate, results of operations, cash flows and financial condition; Accenture’s results of operations could be materially adversely affected by fluctuations in foreign currency exchange rates; changes to accounting standards or in the estimates and assumptions Accenture makes in connection with the preparation of its consolidated financial statements could adversely affect its financial results; as a result of Accenture’s geographically diverse operations and strategy to continue to grow in key markets around the world, the company is more susceptible to certain risks; if Accenture is unable to manage the organizational challenges associated with its size, the company might be unable to achieve its business objectives; Accenture might not be successful at acquiring, investing in or integrating businesses, entering into joint ventures or divesting businesses; Accenture’s business could be materially adversely affected if the company incurs legal liability; Accenture’s global operations expose the company to numerous and sometimes conflicting legal and regulatory requirements; Accenture’s work with government clients exposes the company to additional risks inherent in the government contracting environment; if Accenture is unable to protect or enforce its intellectual property rights or if Accenture’s services or solutions infringe upon the intellectual property rights of others or the company loses its ability to utilize the intellectual property of others, its business could be adversely affected; Accenture may be subject to criticism and negative publicity related to its incorporation in Ireland; as well as the risks, uncertainties and other factors discussed under the “Risk Factors” heading in Accenture plc’s most recent Annual Report on Form 10-K and other documents filed with or furnished to the Securities and Exchange Commission. Statements in this news release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture’s expectations.


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