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FloQast Grows Business Results by Optimizing and Scaling Digital Engagement with ON24

Through engaging, data-driven ON24 experiences, FloQast scales marketing reach and pipeline while saving time and resources

A 2023 study from McKinsey found that omnichannel-first companies have a growth multiplier effect 2X than that of their peers. To showcase organizations at the cutting edge of digital marketing maturity, ON24 (NYSE: ONTF), a leading sales and marketing digital engagement platform, today announced that FloQast, a provider of accounting workflow automation software created by accountants for accountants, achieved more than 40% increase in lead generation with a digital engagement strategy powered by ON24.

As a leading cloud-based Accounting Operations Platform, FloQast enables accountants to work better together and perform their tasks with greater efficiency and accuracy. However, its marketing team was challenged with scaling its own operations to support multiple go-to-market use cases of demand generation, continuing professional education (CPE) and partner and sales enablement.

That’s why FloQast turned to ON24 – now, with an enterprise-grade platform for digital engagement, they are able to power all their go-to-market needs and leverage one platform to deliver a portfolio of different experience types – from ongoing professional certification courses to thought leadership webinars to large-scale virtual conferences. By consolidating onto one platform, FloQast can scale its digital programs more efficiently, streamline their marketing operations and pass all engagement data to Hubspot and Salesforce through one unified integration, improving lead quality, enabling faster sales follow-up, and increasing pipeline.

“With ON24, we've unlocked the ability to effortlessly collect and seamlessly integrate customer engagement data right into our CRM. This game-changing capability empowers our sales team to rapidly identify and prioritize our most promising leads,” said C. Edward Brice, Chief Marketing Officer, FloQast. “ON24 engagement data is key for us – not only are we understanding buying interest and intent, but having this insight gives us the power to scale our programs and curate personalized, impactful content that elevates our audience's overall journey.”

By adopting ON24, FloQast is able to focus on content strategy, performance analysis and improving future programming. With these critical fundamentals in place, FloQast can continue to advance its success, delivering ongoing pipeline growth and ROI to the business.

“Today, the most successful SaaS businesses are backed by a marketing team that prioritizes both top-line growth and bottom-line efficiency by putting a strong foundation in place for global scale,” said Tessa Barron, VP of Marketing, ON24. “FloQast is a leading example of how to drive cost-effective pipeline and revenue growth, and we’re proud to help their marketing organization continuously deliver more results without needing more resources.”

To learn more about how ON24 powers FloQast’s digital engagement strategy, read the case study here.

About FloQast

FloQast, a provider of accounting workflow automation software created by accountants for accountants, delivers an Accounting Operations Platform that enables organizations to operationalize accounting excellence. Trusted by more than 2,300 accounting teams – including Twilio, Los Angeles Lakers, Zoom, and Snowflake – FloQast was built by accountants, for accountants to enhance the way accounting teams work. FloQast enables customers to streamline and manage the Financial Close, Finance and Accounting Operations, and Compliance Programs. With FloQast, teams can manage every aspect of the month-end Close, reduce their compliance burden, stay audit-ready, and improve accuracy, visibility, and collaboration throughout the financial function. FloQast is consistently rated #1 across all user review sites. Learn more at

About ON24

ON24 is on a mission to re-imagine how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, powered by generative AI, businesses use our portfolio of webinar, virtual event and content experiences to drive engagement and generate first-party data, delivering revenue growth across the enterprise – from demand generation to customer success to partner enablement.

ON24 powers digital engagement for industry-leading customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers, enabling organizations to reach millions of professionals a month for billions of engagement minutes per year with all the first-party data being captured, generated and integrated from one place. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit

Forward-Looking Statements

This document contains “forward-looking statements” under applicable securities laws. In some cases, such statements can be identified by words such as: “expect,” “convert,” “believe,” “plan,” “future,” “may,” “should,” “will,” and similar references to future periods. Forward-looking statements include express or implied statements regarding our ability to achieve our business strategies, growth, or other future events or conditions. Such statements are based on our current beliefs, expectations, and assumptions about future events or conditions, which are subject to inherent risks and uncertainties, including the risks and uncertainties discussed in the filings we make from time to time with the Securities and Exchange Commission. Actual results may differ materially from those indicated in forward-looking statements, and you should not place undue reliance on them. All statements herein are based only on information currently available to us and speak only as of the date hereof. Except as required by law, we undertake no obligation to update any such statement.

© 2023 ON24, Inc. All rights reserved. ON24 and the ON24 logo are trademarks owned by ON24, Inc., and are registered in the United States Patent and Trademark Office and in other countries.


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