The digital reading platform will surprise some deserving caregivers, encouraging parents to join its #NationalParentsDayOff campaign
On September 14, Epic, the world’s leading digital reading platform for kids, will once again honor the hard work parents and caregivers put in everyday with National Parents Day Off. This year, Epic has teamed up with bestselling author, TV personality and mom, Chrissy Teigen, to bring humor to parenting’s most challenging moments and surprise a few overworked caregivers with rewarding prizes.
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“When I heard Epic is celebrating parents again this year with National Parents Day Off, I was excited to get involved,” said Teigen. “I look forward to celebrating by bringing some levity to the daily demands of parenting, showing caregivers across the nation that they aren’t alone in their struggles and, most importantly, giving back to those that need it most.”
Epic and Teigen kicked off the Instagram campaign on September 12, asking parents to share why they are in need of an “epic break,” by revealing their funniest, most trying and chaotic moments. In other words, “tell us you’re a parent without telling us you’re a parent.” Within the post, participants are encouraged to share a photo or video using the hashtag #NationalParentsDayOff and tagging @epicforkids. On September 14, Epic and Teigen will surprise 10 lucky caregivers who post the most creative content with personalized gift cards and Epic codes to help them tackle their biggest parenting challenges and give them the breaks they deserve. Additionally, on September 14, Teigen and Epic will surprise a few deserving caregivers with an in-person spa day to celebrate the holiday.
“Epic is excited to continue the tradition of giving parents and caregivers the breaks they deserve during this year’s National Parents Day Off,” said Kevin Donahue, co-founder of Epic. “Caring for children has always been at the core of what we do, but last year we wanted to honor the time, commitment and love that goes into being a caregiver by creating National Parents Day Off. This year, we are thrilled to be partnering with Chrissy Teigen to pull back the curtain on the messiest parts of raising children and honor parents and caregivers for the sacrifices they make day in and day out.”
All prize winners will be notified via an official comment or direct message from Epic on their #NationalParentsDayOff post.
As part of the campaign, Epic will give its employees the day off to observe the holiday, and will encourage other companies to do the same.
For more information, please visit Epic's website. To view Chrissy Teigen’s post, visit the following link.
About Epic
Designed for unlimited discovery and unmatched safety, Epic is the leading digital reading platform for kids. Built on a collection of 40,000+ popular, high-quality books, audiobooks and videos from 250+ of the world’s best publishers—Epic reaches more than 75 million kids in homes and classrooms and fuels curiosity and reading confidence. Epic has made access free to educators and more than 2 million teachers use it in the classroom. Epic is part of the BYJU’S family of brands, working together to unlock a love of learning around the world. To learn more, visit getepic.com, or follow Epic on Facebook, Twitter, Instagram and TikTok.
About BYJU’S
BYJU’S, the world’s largest education technology company, provides engaging and personalized learning programs to more than 150 million students around the world. Founded and headquartered in India, BYJU'S mission is to make high-quality and innovative education available to all students. The BYJU’S family of brands cater to a wide range of learners of all ages and includes BYJU’S FutureSchool, Epic, Osmo, Tynker and the BYJU’S Learning App featuring Disney. With users in more than 100 countries and learning programs offered in multiple languages, BYJU’S is at the forefront of creating tech-driven and immersive learning experiences for students around the world. For more information, visit www.byjus.com/global.
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Contacts
Press Contact:
epic@sunshinesachs.com
