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Pacer ETFs Cash Cows Series Crosses $1 Billion in Assets Under Management

Investors find value in free-cash-flow family of ETFs, propelling Cash Cows to new milestones

Pacer ETFs (“Pacer”), an ETF provider that offers strategy-driven, rules-based ETFs, announces the Pacer Cash Cows Index® ETF Series (“Cash Cows series”) assets under management has surpassed $1 billion. The second largest thematic series from Pacer ETFs has taken in more than $500 million in assets since 2021 began, a 135% increase to the fund family.

Launched in 2016, the Cash Cows series now includes seven ETFs aimed at generating capital appreciation by investing in companies with high free cash flow yield that are trading at a discount. Free cash flow yield measures a company’s total free cash flow relative to its enterprise value. Traditional value managers have used Price/Book as the primary performance determinant. However, this has not worked in recent years. As time has gone on, a company’s value can be found in their intangible assets, something not captured by Price/Book. Pacer sought to solve this issue through the use of Free Cash Flow Yield, potentially resulting in higher returns and more attractive upside/downside capture overtime.

“We’ve witnessed a spike in interest for this ETF family as investors have looked for high quality companies trading at a discount,” explains Pacer ETFs Distributors President Sean O’Hara. “Our use of Free Cash Flow Yield has proven to be much more successful in identifying companies whose market capitalization is primarily based on intangible assets that trade at attractive valuations. This leads us to names and sectors that traditional value managers miss because of their focus on Price/Book. Surpassing $1 billion in AUM is a testament of our ability to tap into an undervalued market segment and create innovative investment opportunities for our advisors and investors.”

In recent months, the Pacer US Cash Cows 100 ETF (COWZ) and Pacer US Small Cap Cash Cows 100 ETF (CALF) have seen significant growth as their performance and popularity found traction. Pacer Financial President Joe Thomson adds, “As our firm and fund families continue to grow, it is important that we capture the needs of our investors by staying in front of long-term market themes. The Cash Cows series demonstrates the importance of creating a thoughtful investment strategy that can find value in quality companies.”

Pacer continues to see significant growth, recently crossing $200 million in assets under management for their Pacer Factor ETF Series, created in partnership with Lunt Capital Management and Salt Financial.

For more information on The Cash Cow series or any of Pacer’s other funds, please visit

About Pacer ETFs

Pacer ETFs is a strategy-driven exchange-traded fund provider with 36 ETFs and over $7 billion in assets under management, as of May 25, 2021. Pacer ETFs is focused on addressing investors’ needs through its six fund families, the Pacer Trendpilot® Series, Pacer Cash Cows Index® Series, Pacer Custom ETF Series, Pacer Leaders ETF Series, Pacer Factor ETF Series and Pacer Swan SOS ETF Series.

For more information, please visit


Before investing you should carefully consider the Fund’s investment objectives, risks, charges, and expenses. This and other information is in the prospectus. A copy may be obtained by visiting or calling 1-877-577-2000. Please read the prospectus carefully before investing.

An investment in the Funds is subject to investment risk, including the possible loss of principal. Pacer ETF shares may be bought and sold on an exchange through a brokerage account. Brokerage commissions and ETF expenses will reduce investment returns. There can be no assurance that an active trading market for ETF shares will be developed or maintained. The risks associated with this fund are detailed in the prospectus and could include factors such as calculation methodology risk, concentration risk, equity market risk, ETF risks, high portfolio turnover risk, large- and mid-capitalization investing risk, passive investment risk, tracking risk, sector risk, smaller companies risk, style risk, and/or special risks of exchange traded funds.


Distributor: Pacer Financial, Inc., member FINRA, SIPC, an affiliate of Pacer Advisors, Inc.


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