Transaction reinforces PlayMetrics' core mission to deliver the most modern and unified platform that streamlines operations for youth sports organizations.

RALEIGH, NC / ACCESS Newswire / December 12, 2025 / PlayMetrics, a leading provider of operations management software for youth sports organizations, today announced the sale of Student Sports to Elysian Park Ventures.

Student Sports operates Elite 11 and Area Code Baseball, two of the nation's most prestigious talent evaluation and development platforms for aspiring collegiate athletes. The business was a part of the Stack Sports portfolio prior to the June 2025 merger of PlayMetrics and Stack Sports, supported by Genstar Capital, a leading private equity firm.

"This move allows us to concentrate on where we can create the most impact," said Mike Doernberg, CEO of PlayMetrics. "Our vision is to become the essential platform that youth sports organizations rely on to run their operations every day - a true operating backbone built for long-term reliability. Student Sports has an incredible legacy in athlete development, and Elysian Park Ventures is the ideal partner to support its continued growth."

The Student Sports management team worked closely with Elysian Park throughout the transaction to shape a forward-looking strategy that preserves the brand's culture and relationships. "Elite 11 and Area Code Baseball are the gold standard in athlete identification and development," said Cole Van Nice, Managing Partner at Elysian Park Ventures. "We value the opportunity to collaborate with the Student Sports leadership team on the next chapter, and we're excited to help these iconic platforms grow even stronger."

The divestiture of Student Sports follows PlayMetrics' recently announced sale of video analysis tool Steva to Cardinal Sports Capital and reflects an ongoing strategy to sharpen the company's focus on its core mission. With thousands of clubs, leagues, tournaments, and governing bodies already running their operations on PlayMetrics, the company is accelerating its product roadmap and reinforcing its position as the definitive platform in youth sports operations management.

Boxwood Partners served as the exclusive financial advisor to PlayMetrics on the transaction. Financial terms were not disclosed.

About PlayMetrics

PlayMetrics, the most user-friendly and intuitive Operating System in youth sports, is purpose-built to simplify the unique complexities of running a club, league, tournament, or governing body. Trusted by forward-thinking leaders across a variety of sports, PlayMetrics empowers directors, coaches, administrators, and player families to modernize their daily operations with unified financial, operational, coaching, and communication tools. Learn more at https://home.playmetrics.com/.

About Elysian Park Ventures

Elysian Park is a global investment platform dedicated to building the future of sports. Backed by the ownership group of the Los Angeles Dodgers, Elysian Park backs companies at the intersection of sports and market adjacencies in health, culture, commerce, and technology. The firm invests from seed to growth and partners closely with entrepreneurs by providing capital, domain expertise, and strategic resources. To learn more, visit www.elysianpark.ventures.

About Genstar Capital

Genstar Capital (www.gencap.com) is a leading private equity firm that has been actively investing in high-quality companies for over 30 years. Based in San Francisco, Genstar works in partnership with its management teams and its network of strategic advisors to transform its portfolio companies into industry-leading businesses. Genstar currently has approximately $50 billion of assets under management and targets investments focused on targeted segments of the financial services, software, healthcare, and industrials industries.

About Boxwood Partners

Boxwood Partners, LLC, is a boutique investment bank based in Jupiter, Florida with offices in Richmond, Virginia. Boxwood Partners combines a unique blend of senior-level transaction advisory, business operating experience, and proven process execution skills to give its clients a distinct advantage in the market. The firm's extensive relationships within the global capital and buyer communities (including U.S. and international private equity groups, corporations, and lenders) and other essential transaction-related service providers such as consultants, attorneys, and accountants, ensure that the firm's clients receive the attention, service, and results they deserve. For more information about Boxwood Partners, please visit www.boxwoodpartners.com.

About Student Sports

For more than 25 years, Student Sports has been the leader in experiential and content marketing for the grassroots sports space. Through the Elite 11, Area Code Baseball and dozens of custom-built activations, Student Sports produces world-class events and original content that inspire, educate, and develop athletes across the globe, while also providing opportunities for brand partners to engage and positively impact future generations. For more information on Student Sports please visit www.studentsports.com or contact Zack Greer at Zack@studentsports.com

Contact Information

Dave Marcello
Chief Marketing Officer
dmarcello@playmetrics.com
919-636-3459

SOURCE: PlayMetrics