SYDNEY, AU / ACCESS Newswire / October 30, 2025 / Lloyd Edge never expected to become one of Australia's most recognized buyers' agents. Twenty years ago, he was a music teacher with $30,000 in savings and zero connections in real estate, trying to figure out how to buy his first investment property without getting ripped off by agents who seemed more interested in their commissions than his financial future.

Today, Edge owns a property portfolio worth over $30 million, runs Aus Property Professionals with offices across multiple states, and was just named a finalist in the 2025 CEO Magazine Executive of the Year Awards. What's striking about Edge isn't just the numbers - it's that he built everything on a principle most of the industry still resists: complete transparency.

The Moment Everything Changed

Edge remembers the turning point clearly. After 14 months of weekend open homes and conflicting advice from sales agents, he realized the system was fundamentally broken. "I kept running into the same problem," Edge says. "Every agent I spoke with was getting paid by the seller, so why would they actually help me get the best deal?"

The frustration led him to develop what he now calls the Strategic Portfolio Framework - a data-driven approach to property investment that prioritizes buyers' interests. That first property purchase taught him something most investors never learn: emotional decisions destroy wealth.

Research from the Australian Taxation Office shows that around 71% of property investors in Australia own just one property. Edge saw this pattern everywhere - people making their first purchase based on what agents told them rather than strategic analysis, then finding themselves unable to afford property two.

Building a Different Kind of Agency

The thing is, Edge didn't set out to start a business. He was focused on building his own portfolio, using the systematic approach he'd developed. But after friends started asking for help, he realized there might be something bigger here.

"I won't lie, leaving the security of teaching to start Aus Property Professionals in 2011 was terrifying," Edge admits. The hardest part wasn't the technical side - it was convincing people that paying for genuinely independent advice was better than working with commission-driven agents.

The model Edge created was simple but radical: no vendor commissions, ever. At Aus Property Professionals, revenue comes entirely from clients, which means the agency's success depends on clients achieving their investment goals. Property Investment Professionals of Australia data shows that 40% of Australians now consider using buyers' agents, up from just 10% a decade ago - a shift that validates Edge's early bet on transparency.

"What keeps me up at night is knowing there are everyday Australians still dealing with the old model," Edge says. "People who could build multi-property portfolios if they just had proper guidance."

The Books That Changed Everything

You get the sense that Edge's success comes from his ability to explain complex investment strategies in ways regular people can actually understand. That skill led to Positively Geared, which became Australia's number one bestselling property investment book. Then came Buy Now, cementing Edge's reputation as someone who could demystify wealth building through property.

The books weren't just about making money from publishing. They were about education - Edge's core philosophy that informed investors make better decisions. Melbourne Institute research confirms what Edge discovered through personal experience: property ownership remains the leading determinant of wealth accumulation in Australia, with residential holdings worth 2.7 times superannuation assets.

But here's where it gets personal for Edge. "Success for me means helping someone who started where I did - limited capital, no connections - achieve financial freedom," he says. "Not just hitting revenue numbers."

Recognition and What It Means

When Edge won REINSW Buyers' Agent of the Year in 2024, followed by his recent selection as a finalist for the 2025 CEO Magazine Executive of the Year Awards, the recognition felt different than he expected. "This recent milestone feels like we're finally getting somewhere - it's what I pictured back when this was just an idea," Edge reflects.

The awards matter less for the trophies and more for what they represent: an industry slowly accepting that buyers deserve independent representation. Real Estate Buyers Agents Association research indicates that 85% of buyers who used agents believed they secured better deals - validation that the transparency model works.

Edge's Positively Geared podcast, now ranked in the top 5% globally on Apple Podcasts, extends his educational mission beyond books. What strikes you about Edge is his genuine belief that property investment shouldn't be reserved for the already-wealthy. When I asked him about his long-term vision, he was surprisingly blunt.

"I see Aus Property Professionals leading the industry in transparency and education, setting higher ethical standards," Edge says. "Personally, I want to continue writing, speaking internationally, and expanding our charitable work with Virgin Unite and the Laboso Foundation." The charitable work isn't a side project - it's central to Edge's identity as someone who built wealth from nothing and feels responsibility to help others do the same.

Where Things Are Heading

Edge's story arrives at an interesting moment for Australian property investment. KPMG's residential property forecast predicts house prices will rise 3.3% in 2025 and 6% in 2026, which means the cost of poor representation keeps climbing.

You can tell Edge still thinks about that music teacher version of himself - the one who didn't know where to start but refused to accept that financial freedom was impossible. "The breakthrough came when I realized conventional approaches weren't addressing the root cause," Edge explains. "Most agents optimize individual property purchases. We teach portfolio multiplication."

That distinction - between buying properties and building portfolios - separates Aus Property Professionals from traditional agencies. Edge has helped clients across Australia achieve what ATO statistics show most investors never accomplish: moving beyond that first property to build genuine wealth.

About Aus Property Professionals

Founded in Sydney in 2011 by Lloyd Edge, Aus Property Professionals operates as one of Australia's leading buyers' agencies with offices across multiple states. The firm specializes in helping everyday Australians achieve financial freedom through strategic property investment, guided by transparency, education, and measurable results. With access to exclusive off-market opportunities and data-driven selection criteria, the company has helped countless clients build sustainable multi-property portfolios.

Media Contact:
Lloyd Edge
Aus Property Professionals
Email: lloyd@auspropertyprofessionals.com.au
Website: https://www.auspropertyprofessionals.com.au
LinkedIn: https://www.linkedin.com/in/lloyd-edge-b417a399/

SOURCE: Aus Property Professionals