e10vq
Table of Contents

 
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
     
þ   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

for the quarterly period ended January 31, 2011.
     
o   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

for the transition period from                      to                      .
COMMISSION FILE NUMBER 1-9235
THOR INDUSTRIES, INC.
(Exact name of registrant as specified in its charter)
     
Delaware   93-0768752
     
(State or other jurisdiction of   (I.R.S. Employer
incorporation or organization)   Identification No.)
     
419 West Pike Street, Jackson Center, OH   45334-0629
     
(Address of principal executive offices)   (Zip Code)
(937) 596-6849
(Registrant’s telephone number, including area code)
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes þ           No o
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
Yes þ           No o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
             
Large accelerated filer þ   Accelerated filer o   Non-accelerated filer o
(Do not check if a smaller reporting company)
  Smaller reporting company o
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes o            No þ
Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.
     
Class   Outstanding at 02/28/2011
Common stock, par value    
$ .10 per share   55,828,010 shares
 
 

 


TABLE OF CONTENTS

PART I Financial Information
ITEM 1. Financial Statements
ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
ITEM 4. CONTROLS AND PROCEDURES
PART II — Other Information
ITEM 1. LEGAL PROCEEDINGS
ITEM 1A. RISK FACTORS
ITEM 6. EXHIBITS
SIGNATURES
EX-10.1
EX-31.1
EX-31.2
EX-32.1
EX-32.2
EX-101 INSTANCE DOCUMENT
EX-101 SCHEMA DOCUMENT
EX-101 CALCULATION LINKBASE DOCUMENT
EX-101 LABELS LINKBASE DOCUMENT
EX-101 PRESENTATION LINKBASE DOCUMENT


Table of Contents

PART I — Financial Information
Unless otherwise indicated, all amounts presented in thousands except units, share and per share data.
ITEM 1. Financial Statements
THOR INDUSTRIES, INC. AND SUBSIDIARIES CONDENSED CONSOLIDATED BALANCE SHEETS
                 
    (UNAUDITED)        
    January 31, 2011     July 31, 2010  
ASSETS
               
Current assets:
               
Cash and cash equivalents
  $ 96,613     $ 247,751  
Accounts receivable:
               
Trade, less allowance for doubtful accounts of $581 at 1/31/11 and $422 at 7/31/10
    169,197       159,535  
Other
    7,482       5,864  
Inventories
    211,977       142,680  
Notes receivable
    2,963       2,364  
Prepaid expenses and other
    11,891       4,077  
Deferred income taxes
    39,580       39,499  
 
           
Total current assets
    539,703       601,770  
 
           
Property, plant and equipment:
               
Land
    22,662       20,757  
Buildings and improvements
    156,033       133,890  
Machinery and equipment
    81,299       72,562  
 
           
Total cost
    259,994       227,209  
Less accumulated depreciation
    93,047       88,029  
 
           
Net property, plant and equipment
    166,947       139,180  
 
           
Investments — joint ventures
    2,711       2,474  
 
           
Other assets:
               
Long-term investments
    2,977       5,327  
Goodwill
    245,766       150,901  
Amortizable intangible assets
    119,483       5,728  
Indefinite-lived trademarks
    12,900       14,936  
Long-term notes receivable
    28,120       28,966  
Deferred income taxes
          7,196  
Other
    8,513       7,595  
 
           
Total other assets
    417,759       220,649  
 
           
TOTAL ASSETS
  $ 1,127,120     $ 964,073  
 
           
LIABILITIES AND STOCKHOLDERS’ EQUITY
               
Current liabilities:
               
Accounts payable
  $ 129,779     $ 108,616  
Accrued liabilities:
               
Compensation and related items
    29,519       30,346  
Product warranties
    61,580       51,467  
Taxes
    11,846       28,416  
Promotions and rebates
    12,216       9,419  
Product/property liability and related liabilities
    11,905       15,254  
Other
    19,094       13,246  
 
           
Total current liabilities
    275,939       256,764  
 
           
Other liabilities
    15,400       14,345  
Unrecognized tax benefits
    38,813       35,686  
Deferred income tax liability
    28,152        
 
           
Total long-term liabilities
    82,365       50,031  
 
           
Stockholders’ equity:
               
Preferred stock—authorized 1,000,000 shares; none outstanding
           
Common stock — par value of $.10 per share; authorized 250,000,000 shares; issued 61,675,349 shares @ 1/31/11 and 57,318,849 shares @ 7/31/10
    6,168       5,732  
Additional paid-in capital
    188,501       95,770  
Retained earnings
    763,420       745,204  
Accumulated other comprehensive loss
    (169 )     (324 )
Less treasury shares of 5,857,339 @ 1/31/11 & 7/31/10, at cost
    (189,104 )     (189,104 )
 
           
Total stockholders’ equity
    768,816       657,278  
 
           
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY
  $ 1,127,120     $ 964,073  
 
           
See notes to condensed consolidated financial statements.

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THOR INDUSTRIES, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

FOR THE THREE AND SIX MONTHS ENDED JANUARY 31, 2011 AND 2010 (UNAUDITED)
                                 
    Three Months Ended     Six Months Ended  
    January 31,     January 31,  
    2011     2010     2011     2010  
Net sales
  $ 526,227     $ 430,025     $ 1,132,911     $ 932,577  
Cost of products sold
    478,584       380,029       1,008,690       812,810  
 
                       
Gross profit
    47,643       49,996       124,221       119,767  
Selling, general and administrative expenses
    40,742       31,087       85,633       65,854  
Impairment of trademarks
                2,036        
Amortization of intangibles
    2,489       77       4,564       168  
Gain on involuntary conversion
    2,031             6,833        
Interest income
    978       1,212       2,001       2,882  
Interest expense
    37       111       107       210  
Other income (expense)
    (3 )     (680 )     452       89  
 
                       
Income before income taxes
    7,381       19,253       41,167       56,506  
Income taxes
    1,693       7,329       11,791       21,153  
 
                       
Net income
  $ 5,688     $ 11,924     $ 29,376     $ 35,353  
 
                       
 
                               
Average common shares outstanding:
                               
Basic
    55,812,526       53,665,620       54,717,208       54,551,272  
Diluted
    55,930,489       53,762,528       54,819,297       54,639,650  
Earnings per common share:
                               
Basic
  $ .10     $ .22     $ .54     $ .65  
Diluted
  $ .10     $ .22     $ .54     $ .65  
Regular dividends declared and paid per common share:
  $ .10     $ .07     $ .20     $ .14  
Special dividends declared and paid per common share:
  $     $     $     $ .50  
See notes to condensed consolidated financial statements.

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THOR INDUSTRIES, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

FOR THE SIX MONTHS ENDED JANUARY 31, 2011 AND 2010 (UNAUDITED)
                 
    2011     2010  
Cash flows from operating activities:
               
Net income
  $ 29,376     $ 35,353  
Adjustments to reconcile net income to net cash used in operating activities:
               
Depreciation
    6,697       6,355  
Amortization of intangibles
    4,564       168  
Trademark impairment
    2,036        
Deferred income taxes
    2,668       (525 )
Loss on disposition of property, plant & equipment
    71       200  
Stock-based compensation expenses
    1,692       411  
Excess tax benefits from stock-based awards
    (496 )      
Gain on involuntary conversion of assets
    (2,117 )      
Changes in assets and liabilities (excluding acquisition):
               
Accounts receivable
    7,462       (31,729 )
Notes receivable
    1,000        
Inventories
    (44,927 )     (56,887 )
Prepaid expenses and other
    (8,800 )     726  
Accounts payable
    (4,851 )     16,983  
Accrued liabilities
    (17,928 )     7,144  
Other liabilities
    2,334       2,207  
 
           
Net cash used in operating activities
    (21,219 )     (19,594 )
 
           
 
               
Cash flows from investing activities:
               
Purchases of property, plant & equipment
    (25,920 )     (6,773 )
Proceeds from dispositions of property, plant & equipment
    682       1,579  
Proceeds from dispositions of investments
    2,600       31,250  
Insurance proceeds from involuntary conversion of assets
    2,496        
Note receivable
          (10,000 )
Acquisition of operating subsidiary
    (99,562 )      
 
           
Net cash provided by (used in) investing activities
    (119,704 )     16,056  
 
           
 
               
Cash flows from financing activities:
               
Cash dividends
    (11,160 )     (35,204 )
Excess tax benefits from stock-based awards
    496        
Proceeds from issuance of common stock
    449        
Purchase of treasury stock
          (115,420 )
 
           
Net cash used in financing activities
    (10,215 )     (150,624 )
 
           
Effect of exchange rate changes on cash
          41  
 
           
Net decrease in cash and equivalents
    (151,138 )     (154,121 )
Cash and cash equivalents, beginning of period
    247,751       221,684  
 
           
Cash and cash equivalents, end of period
  $ 96,613     $ 67,563  
 
           
Supplemental cash flow information:
               
Income taxes paid
  $ 35,888     $ 25,477  
Interest paid
  $ 107     $ 210  
Non-cash transactions:
               
Capital expenditures in accounts payable
  $ 205     $ 264  
Common stock issued in business acquisition
  $ 90,531     $  
See notes to condensed consolidated financial statements.

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NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
1.     Nature of Operations and Accounting Policies
Nature of Operations — Thor Industries, Inc. was founded in 1980 and, together with its subsidiaries (the “Company”), manufactures a wide range of recreation vehicles and small and mid-size buses at various manufacturing facilities across the United States. These products are sold to independent dealers and municipalities primarily throughout the United States and Canada.
The Company’s core business activities are comprised of three distinct operations, which include the design, manufacture and sale of motorized recreation vehicles, towable recreation vehicles and buses. Accordingly, the Company has presented segment financial information for these three segments in Note 6 to the Condensed Consolidated Financial Statements.
The July 31, 2010 amounts are derived from the annual audited financial statements. The interim financial statements are unaudited. In the opinion of management, all adjustments (which consist of normal recurring adjustments) necessary to present fairly the financial position, results of operations and change in cash flows for the interim periods presented have been made. These financial statements should be read in conjunction with the Company’s Annual Report on Form 10-K for the fiscal year ended July 31, 2010. Certain amounts for 2010 have been reclassified to conform to current period presentation. Specifically, current and long-term deferred income taxes, which were previously included with prepaid expenses and other long-term assets, are presented separately in the Condensed Consolidated Balance Sheets. Due to seasonality within the recreation vehicle industry, the results of operations for the six months ended January 31, 2011 are not necessarily indicative of the results for the full year.
Accounting Pronouncements — In June 2009, the Financial Accounting Standards Board, (“FASB”), issued SFAS No. 167, “Amendments to FASB Interpretation No. 46(R)” (“SFAS 167”). SFAS 167 amends ASC 810 (formerly FASB Interpretation No. 46(R)) by adding previously considered qualifying special purpose entities (the concept of these entities was eliminated by SFAS No. 166). In addition, companies must perform an analysis to determine whether the company’s variable interest or interests give it a controlling financial interest in a variable interest entity. Companies must also reassess on an ongoing basis whether the company is the primary beneficiary of a variable interest entity. The amendments to ASC 810 are effective for fiscal years beginning after November 15, 2009. The Company adopted the amendments effective August 1, 2010. The adoption of the amendments did not have any impact on its financial statements.
In July 2010, the FASB issued Accounting Standards Update, or ASU, 2010-20 “Disclosures about the Credit Quality of Financing Receivables and Allowance for Credit Losses.” The new disclosure guidance expands the existing requirements. The enhanced disclosures provide information on the nature of credit risk in a company’s financing of receivables, how that risk is analyzed in determining the related allowance for credit losses, and changes to the allowance during the reporting period. The new disclosures became effective for the Company’s interim and annual reporting periods ending after December 15, 2010. The Company has included applicable disclosures within Note 14 to the Condensed Consolidated Financial Statements.
2.    Acquisitions
On September 16, 2010, the Company purchased all of the outstanding capital stock of Towable Holdings, Inc., which owned all of the outstanding equity interests of Heartland. Heartland is engaged in the business of manufacturing and marketing recreation vehicles, consisting of travel trailers and fifth wheel vehicles. Heartland operates as a wholly-owned subsidiary of the Company and is managed as its own operating unit that is aggregated into the Company’s towable recreation vehicle reportable segment. The assets acquired as a result of the acquisition include equipment and other tangible and intangible property. The assets of Heartland are used in connection with the operation of Heartland’s business of manufacturing and marketing towable recreation vehicles.

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Pursuant to the purchase agreement entered into in connection with the acquisition, the Company paid $99,562 in cash and issued 4,300,000 shares of the Company’s unregistered common stock (“Thor Shares”) valued at an aggregate of $90,531. The value of the shares was based on an independent appraisal. The cash portion of the consideration was funded entirely from the Company’s cash on hand. The Company expensed $1,826 of transaction costs as part of corporate selling, general and administrative expense in connection with the acquisition during the six months ended January 31, 2011.
Members of management of Heartland who received Thor Shares also entered into a stock restriction agreement with the Company, which, among other things, places restrictions on the disposition of the Company’s common stock issued to such persons for a period of four years after the closing of the transaction, which restrictions lapse in pro rata amounts beginning on the first anniversary of the closing of the transaction and every six months thereafter, with an exception for certain permitted acceleration events. In addition, the Company granted to the former indirect security holders of Heartland, who received Thor Shares, registration rights to register the resale of the Thor Shares.
The following table summarizes the preliminary approximate fair value of the net assets acquired, which are based on internal and independent external evaluations, at the date of the closing. Further adjustment of the allocation is not expected to be material.
         
Current assets
  $ 48,913  
Property, plant and equipment
    9,993  
Dealer network
    67,000  
Goodwill
    94,865  
Trademarks
    25,200  
Technology assets
    21,300  
Non-compete agreements
    4,130  
Backlog
    690  
Current liabilities
    (42,767 )
Deferred income tax liabilities
    (37,221 )
Other liabilities
    (1,840 )
 
     
Total fair value of net assets acquired
  $ 190,263  
 
     
The Company did not assume any of Heartland’s outstanding debt, other than existing capital lease obligations of $429. Amortized intangible assets have a weighted average useful life of 14.9 years. The dealer network was valued based on the Discounted Cash Flow Method and will be amortized on an accelerated cash flow basis over 12 years. The technology assets were valued based on the Relief from Royalty Method and will be amortized on a straight line basis over 10 to 15 years. The non-compete agreements were valued based on a form of the Discounted Cash Flow Method, the Lost Income Method, and will be amortized on a straight line basis over 5 years. The trademarks were valued based on the Relief from Royalty Method and will be amortized on a straight line basis over 25 years. The backlog was valued based on the Discounted Cash Flow Method and was amortized over 3 weeks. Goodwill is not subject to amortization. Prior to the acquisition, Heartland had historical net tax basis in goodwill of approximately $11,600 that is deductible for tax purposes and will continue to be deductible.
The primary reasons for the acquisition include Heartland’s future earning potential, its fit with our existing operations, its market share and its cash flow. The results of operations of Heartland are included in the Company’s Condensed Consolidated Statement of Operations from the September 16, 2010 date of acquisition through January 31, 2011. During this period, Heartland recorded net sales of $134,031 and a net loss before tax of $1,204. Net loss before tax includes one time costs of $746 related to the step-up in finished goods inventory and $690 for amortization of backlog. In addition, Heartland’s results from September 16, 2010 through January 31, 2011 included ongoing amortization costs of $3,435. The following unaudited pro forma information represents the Company’s results of operations as if the acquisition had occurred at the beginning of each of the respective periods. These performance results may not be indicative of the actual results that would have occurred under the ownership and management of the Company.

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    Three Months Ended   Six Months Ended
    January 31,   January 31,
    2011   2010   2011   2010
Net sales
  $ 526,227     $ 497,709     $ 1,194,803     $ 1,079,754  
Net income
  $ 5,688     $ 11,301     $ 32,504     $ 37,113  
Basic earnings per common share
  $ .10     $ .20     $ .58     $ .63  
Diluted earnings per common share
  $ .10     $ .20     $ .58     $ .63  
On March 1, 2010, the Company acquired 100% of SJC Industries Corp. (“SJC”), a privately-held manufacturer of ambulances based in Elkhart, Indiana, for $19,756 in cash and $325 of future cash obligations to the seller for a total purchase price of $20,081. The Company believes that SJC is currently the second largest manufacturer of ambulances in the United States. Its brands include McCoy Miller, Marque and Premiere, each of which is sold through a nationwide network of dealers. The Company believes that the ambulance business is a natural fit with Thor’s bus business and has included the operations of SJC in its Buses reportable segment. Both manufacture and build a body on a purchased or supplied chassis. The manufacturing process, sales process, and type of customers are all very similar between bus and ambulance. Under the Company’s ownership, SJC continued as an independent operation through January 2011, in the same manner as the Company’s recreation vehicle and bus companies. Going forward, SJC will be operated under common management with Goshen Coach as one operating company. The operations of SJC are included in the Company’s operating results from the date of its acquisition.
Based on internal and independent external valuations, the Company allocated the purchase price to the net assets of SJC as follows:
         
Net working capital
  $ 7,412  
Property, plant and equipment
    2,459  
Dealer network
    5,230  
Goodwill
    2,490  
Trademarks
    2,100  
Technology
    270  
Non-compete
    120  
 
     
Total net assets
  $ 20,081  
 
     
Amortized intangible assets have a weighted average useful life of 13.4 years. The dealer network will be amortized on a straight line basis over 14 years, and the technology assets and non-compete agreements will both be amortized on a straight line basis over 5 years. Goodwill and trademarks are not subject to amortization. The entire goodwill balance is tax deductible. Pro forma financial information has not been presented due to its insignificance.
3.     Major Classifications of Inventories
                 
    January 31, 2011     July 31, 2010  
Raw materials
  $ 96,913     $ 78,481  
Chassis
    53,040       33,335  
Work in process
    56,121       46,681  
Finished goods
    31,751       9,681  
 
           
Total
    237,825       168,178  
Excess of FIFO costs over LIFO costs
    (25,848 )     (25,498 )
 
           
Total inventories
  $ 211,977     $ 142,680  
 
           
Of the $237,825 of inventory at January 31, 2011, all but $41,132 at certain subsidiaries is valued on a last-in, first-out basis. The $41,132 of inventory is valued on a first-in, first-out method.

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4.     Earnings Per Common Share
                                 
    Three Months Ended     Six Months Ended  
    January 31,     January 31,  
    2011     2010     2011     2010  
Weighted average shares outstanding for basic earnings per share
    55,812,526       53,665,620       54,717,208       54,551,272  
Stock options and restricted stock
    117,963       96,908       102,089       88,378  
 
                       
Total — for diluted shares
    55,930,489       53,762,528       54,819,297       54,639,650  
 
                       
The Company excludes stock options that have an antidilutive effect from its calculation of weighted average shares outstanding assuming dilution. The Company had stock options outstanding of 870,000 at January 31, 2011 and 122,000 at January 31, 2010, which were excluded from this calculation.
5.     Comprehensive Income
                                 
    Three Months Ended     Six Months Ended  
    January 31,     January 31,  
    2011     2010     2011     2010  
Net Income
  $ 5,688     $ 11,924     $ 29,376     $ 35,353  
Foreign currency translation adjustment, net of tax
          122             41  
Change in temporary impairment of investments, net of tax
    23       (4 )     155       (32 )
 
                       
Comprehensive income
  $ 5,711     $ 12,042     $ 29,531     $ 35,362  
 
                       
6.     Segment Information
The Company has three reportable segments: (1) towable recreation vehicles, (2) motorized recreation vehicles, and (3) buses. The towable recreation vehicle segment consists of product lines from the following operating companies that have been aggregated: Airstream, CrossRoads, Dutchmen (including Breckenridge and Komfort which were merged into Dutchmen effective January 1, 2011), Keystone and Heartland (since its acquisition on September 16, 2010). The motorized recreation vehicle segment consists of product lines from the following operating companies that have been aggregated: Airstream and Thor Motor Coach (formerly Damon and Four Winds). The bus segment consists of the following operating companies that have been aggregated: Champion Bus, General Coach, ElDorado California, ElDorado Kansas, Goshen Coach and SJC (since its acquisition on March 1, 2010).
                                 
    Three Months Ended     Six Months Ended  
    January 31,     January 31,  
    2011     2010     2011     2010  
Net Sales:
                               
Recreation vehicles:
                               
Towables
  $ 364,802     $ 280,704     $ 787,251     $ 622,840  
Motorized
    72,309       55,092       156,423       102,885  
 
                       
Total recreation vehicles
    437,111       335,796       943,674       725,725  
Buses
    89,116       94,229       189,237       206,852  
 
                       
Total
  $ 526,227     $ 430,025     $ 1,132,911     $ 932,577  
 
                       

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    Three Months Ended     Six Months Ended  
    January 31,     January 31,  
    2011     2010     2011     2010  
Income (Loss) Before Income Taxes:
                               
Recreation vehicles:
                               
Towables
  $ 8,808     $ 16,743     $ 41,908     $ 48,283  
Motorized
    2,217       1,314       3,221       1,416  
 
                       
Total recreation vehicles
    11,025       18,057       45,129       49,699  
Buses
    3,792       6,233       13,211       14,613  
Corporate
    (7,436 )     (5,037 )     (17,173 )     (7,806 )
 
                       
Total
  $ 7,381     $ 19,253     $ 41,167     $ 56,506  
 
                       
                 
    January 31,     July 31,  
    2011     2010  
Total Assets:
               
Recreation vehicles:
               
Towables
  $ 701,454     $ 413,112  
Motorized
    112,426       86,726  
 
           
Total recreation vehicles
    813,880       499,838  
Buses
    136,354       124,374  
Corporate
    176,886       339,861  
 
           
Total
  $ 1,127,120     $ 964,073  
 
           
7.     Treasury Stock
In the second quarter of fiscal year 2010, the Company purchased 3,980,000 shares of the Company’s common stock at $29.00 per share and held them as treasury stock at a total cost of $115,420.
The shares were repurchased by the Company from the Estate of Wade F. B. Thompson (the “Estate”) in a private transaction. The late Wade F. B. Thompson was the Company’s former Chairman, President and Chief Executive Officer. The repurchase transaction was evaluated and approved by the members of Thor’s Board who were not affiliated with the Estate. At the time of the repurchase, the shares represented 7.2% of Thor’s common stock outstanding. The Company used available cash to purchase the shares.
8.     Investments and Fair Value Measurements
ASC 820, “Fair Value Measurements and Disclosures”, defines fair value, establishes a framework for measuring fair value under generally accepted accounting principles and enhances disclosures about fair value measurements. Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (i.e., an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value must maximize the use of observable inputs and minimize the use of unobservable inputs. The standard describes a fair value hierarchy based on three levels of inputs, of which the first two are considered observable and the last unobservable, that may be used to measure fair value, which are the following:
Level 1 — Quoted prices in active markets for identical assets or liabilities.
Level 2 — Inputs other than Level 1 that are observable, either directly or indirectly, such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.
Level 3 — Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

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The following table represents the Company’s fair value hierarchy for its financial assets (cash and cash equivalents and investments) measured at fair value on a recurring basis as of January 31, 2011 and July 31, 2010:
                                 
    January 31, 2011     July 31, 2010  
    Cash and Cash     Auction Rate     Cash and Cash     Auction Rate  
    Equivalents     Securities     Equivalents     Securities  
Levels of Input:
                               
Level 1
  $ 96,613     $     $ 247,751     $  
Level 2
                       
Level 3
          2,977             5,327  
 
                       
 
  $ 96,613     $ 2,977     $ 247,751     $ 5,327  
 
                       
The Company’s cash equivalents are comprised of money market funds traded in an active market with no restrictions.
In addition to the above investments, the Company held non-qualified retirement plan assets of $8,426 at January 31, 2011 ($7,499 at July 31, 2010). These assets, which are held for the benefit of certain employees of the Company, represent Level 1 investments primarily in mutual funds which are valued using observable market prices in active markets. They are included in other assets on the Condensed Consolidated Balance Sheets.
Level 3 assets consist of bonds with an auction reset feature (“auction rate securities” or “ARS”) whose underlying assets are primarily student loans which are substantially backed by the U.S. Federal government. Auction rate securities are long-term floating rate bonds tied to short-term interest rates. After the initial issuance of the securities, the interest rate on the securities is reset periodically, at intervals established at the time of issuance based on market demand for a reset period. Auction rate securities are bought and sold in the marketplace through a competitive bidding process often referred to as a “Dutch” auction. If there is insufficient interest in the securities at the time of an auction, the auction may not be completed and the rates may be reset to pre-determined “penalty” or “maximum” rates based on mathematical formulas in accordance with each security’s prospectus.
The following table provides a reconciliation of the beginning and ending balances for the assets measured at fair value using significant unobservable inputs (Level 3 financial assets):
         
    Fair Value Measurements  
    at Reporting Date Using  
    Significant Unobservable  
    Inputs  
    (Level 3)  
Balance at July 31, 2010
  $ 5,327  
Net change in temporary impairment
    250  
Net loss included in earnings
     
Purchases
     
Sales/Maturities
    (2,600 )
 
     
Balance at January 31, 2011
  $ 2,977  
 
     

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Auction Rate Securities
At January 31, 2011, the Company held $3,250 (par value) of long-term investments comprised of tax-exempt ARS, which are variable-rate debt securities and have a long-term maturity with the interest being reset through “Dutch” auctions that are typically held every 7, 28 or 35 days. The securities have historically traded at par and are callable at par at the option of the issuer. Interest is typically paid at the end of each auction period or semi-annually. At January 31, 2011, the majority of the ARS we held were AAA rated or equivalent, and none were below AA rated or equivalent, with most collateralized by student loans substantially backed by the U.S. Federal government. The Company sold $2,600 of ARS at par during the six months ended January 31, 2011. During the year ended July 31, 2010 $115,850 of ARS were sold at par.
Since February 12, 2008, most auctions have failed for these securities and there is no assurance that future auctions on the ARS in our investment portfolio will succeed and, as a result, our ability to liquidate our investment and fully recover the par value of our investment in the near term may be limited or not exist. An auction failure means that the parties wishing to sell securities could not.
At January 31, 2011, there was insufficient observable ARS market information available to determine the fair value of our ARS investments. Therefore, management, assisted by Houlihan Capital Advisors, LLC, an independent consultant, determined an estimated fair value. In determining the estimate, consideration was given to credit quality, final stated maturities, estimates on the probability of the issue being called prior to final maturity, impact due to extended periods of maximum auction rates and broker quotes. Based on this analysis, we recognized a total temporary impairment of $273 ($169 net of tax in accumulated other comprehensive loss which is in the equity section of the balance sheet) as of January 31, 2011 related to our long-term ARS investments of $3,250 (par value).
We have no reason to believe that any of the underlying issuers of our ARS are presently at risk of default. Through January 31, 2011, we have continued to receive interest payments on the ARS in accordance with their terms. We believe we will be able to liquidate our investments without significant loss primarily due to the government guarantee of the underlying securities; however, it could take until the final maturity of the underlying notes (up to 26 years) to realize our investments’ par value.
Although there is uncertainty with regard to the short-term liquidity of these securities, the Company continues to believe that the carrying amount represents the fair value of these marketable securities because of the overall quality of the underlying investments and the anticipated future market for such investments.
In addition, the Company has the intent and ability to hold these securities until the earlier of: the market for ARS stabilizes, the issuer refinances the underlying security, a buyer is found outside of the auction process at acceptable terms, or the underlying securities have matured.
9.     Goodwill and Other Intangible Assets
The components of amortizable intangible assets are as follows:
                                 
    January 31, 2011     July 31, 2010  
            Accumulated             Accumulated  
    Cost     Amortization     Cost     Amortization  
Dealer networks
  $ 72,230     $ 2,520     $ 5,230     $ 156  
Non-compete agreements
    6,851       2,759       2,721       2,315  
Trademarks
    25,200       378              
Technology and other intangibles
    22,260       1,401       270       22  
 
                       
Total amortizable intangible assets
  $ 126,541     $ 7,058     $ 8,221     $ 2,493  
 
                       
Non-compete agreements, finite-lived trademarks, technology and other intangibles are amortized on a straight-line basis. Dealer networks are generally amortized on an accelerated cash flow basis. The weighted average remaining amortization period at January 31, 2011 is 14.53 years. The increase in amortizable intangibles since July 31, 2010 is related to the acquisition of Heartland, which is more fully described in Note 2 to the Condensed Consolidated Financial Statements.

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Estimated Amortization Expense:
         
For the fiscal year ending July 2011
  $ 9,942  
For the fiscal year ending July 2012
  $ 10,682  
For the fiscal year ending July 2013
  $ 10,490  
For the fiscal year ending July 2014
  $ 10,222  
For the fiscal year ending July 2015 and thereafter
  $ 82,711  
Goodwill and indefinite-lived intangible assets are reviewed for impairment by applying a fair-value based test on an annual basis, or more frequently if circumstances indicate a potential impairment. During the first quarter of fiscal 2011, management decided to combine our Damon and Four Winds motorized operations to form Thor Motor Coach to optimize operations and garner cost efficiencies. As a result, indefinite-lived intangible assets were reviewed for a potential impairment, and the trademarks associated with one of the former operating companies will be discontinued and was written off.
Goodwill and indefinite-lived intangible assets are not subject to amortization.
The change in carrying value in goodwill and indefinite-lived trademarks from July 31, 2010 to January 31, 2011 is as follows:
                 
    Goodwill     Trademarks  
Balance at July 31, 2010
  $ 150,901     $ 14,936  
Impairment of trademark in motorized reportable segment
          (2,036 )
Heartland acquisition in towables reportable segment
    94,865        
 
           
Balance at January 31, 2011
  $ 245,766     $ 12,900  
 
           
Goodwill and trademarks by reportable segment are as follows:
                                 
    January 31, 2011     July 31, 2010  
    Goodwill     Trademarks     Goodwill     Trademarks  
Recreation Vehicles
                               
Towables
  $ 238,660     $ 34,559     $ 143,795     $ 9,737  
Motorized
                      2,036  
Buses
    7,106       3,163       7,106       3,163  
 
                       
Total
  $ 245,766     $ 37,722     $ 150,901     $ 14,936  
 
                       
10.
Product Warranties
The Company generally provides retail customers of its products with a one-year warranty covering defects in material or workmanship, with longer warranties of up to five years on certain structural components. The Company records a liability based on its best estimate of the amounts necessary to settle future and existing claims on products sold as of the balance sheet date. Factors used in estimating the warranty liability include a history of units sold, existing dealer inventory, average cost incurred and a profile of the distribution of warranty expenditures over the warranty period. A significant increase in dealer shop rates, the cost of parts or the frequency of claims could have a material adverse impact on the Company’s operating results for the period or periods in which such claims or additional costs materialize. Management believes that the warranty reserve is adequate. However, actual claims incurred could differ from estimates, requiring adjustments to the reserves. Warranty reserves are reviewed and adjusted as necessary on a quarterly basis.

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    Three Months Ended     Six Months Ended  
    January 31,     January 31,  
    2011     2010     2011     2010  
Beginning Balance
  $ 62,474     $ 42,510     $ 51,467     $ 41,717  
Provision
    13,757       11,846       28,123       24,637  
Payments
    (14,651 )     (11,233 )     (28,189 )     (23,231 )
Acquisitions
                10,179        
 
                       
Ending Balance
  $ 61,580     $ 43,123     $ 61,580     $ 43,123  
 
                       
11.   Contingent Liabilities and Commitments
The Company is contingently liable under terms of repurchase agreements with certain financial institutions providing inventory financing for certain dealers of certain of its products. These arrangements, which are customary in the industry, provide for the repurchase of products sold to dealers in the event of default by the dealer. The repurchase price is generally determined by the original sales price of the product and pre-defined curtailment arrangements and the Company typically resells the repurchased product at a discount from its repurchase price. The risk of loss from these agreements is spread over numerous dealers. In addition to the guarantee under these repurchase agreements, the Company also provides limited guarantees to certain of its dealers, most of which guarantees are currently in the process of being wound down.
The Company’s principal commercial commitments under repurchase agreements and guarantees at January 31, 2011 are summarized in the following chart:
                 
Commitment   Total Amount Committed   Terms of Commitments
Guarantee on dealer financing
  $ 3,444     Various
Standby repurchase obligation on dealer financing
  $ 782,787     Up to eighteen months
The repurchase agreement obligations generally extend up to eighteen months from the date of sale of the related product to the dealer. The repurchase and guarantee reserve balance as of January 31, 2011, which is included in other current liabilities on the Condensed Consolidated Balance Sheets, is $3,857 and includes the deferred estimated fair value of the implied guarantee under outstanding repurchase obligations and the estimated loss upon the eventual resale of expected repurchased product. The table below reflects losses incurred under repurchase agreements in the periods noted. Management believes that any future losses under these agreements will not have a significant effect on the Company’s consolidated financial position or results of operations.
                                 
    Three Months Ended     Six Months Ended  
    January 31,     January 31,  
    2011     2010     2011     2010  
Cost of units repurchased
  $ 2,848     $ 1,843     $ 5,068     $ 3,220  
Realization of units resold
    2,400       1,636       4,327       2,677  
 
                       
Losses due to repurchase
  $ 448     $ 207     $ 741     $ 543  
 
                       
The Company obtains certain vehicle chassis from automobile manufacturers under converter pool agreements. These agreements generally provide that the manufacturer will supply chassis at the Company’s various production facilities under the terms and conditions set forth in the agreement. The manufacturer does not transfer the certificate of origin to the Company and, accordingly, the Company accounts for the chassis as consigned, unrecorded inventory. Upon being put into production, the Company becomes obligated to pay the manufacturer for the chassis. Chassis are typically converted and delivered to customers within 90 days of delivery. If the chassis is not converted within 90 days of delivery to the Company, the Company generally purchases the chassis and records the inventory. At January 31, 2011, chassis on hand accounted for as consigned, unrecorded inventory was approximately $20,153. In addition to this consigned inventory, at January 31, 2011, an additional $9,246 of chassis provided by customers were located at the Company’s production facilities pending further manufacturing. The Company never purchases these chassis and does not include their cost in its billings to the customer for the completed unit.

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The Company has been subject to an SEC review since 2007 regarding the facts and circumstances giving rise to the restatement of its previously issued financial statements as of July 31, 2006 and 2005, and for each of the years in the three-year period ended July 31, 2006, and the financial results in each of the quarterly periods in 2006 and 2005, and its financial statements as of and for the three months ended October 31, 2006 and related matters. The Company has cooperated fully with the SEC, including from time to time responding to SEC staff requests for additional information. The investigation by the SEC staff could result in the SEC seeking various penalties and relief, including, without limitation, civil injunctive relief and/or civil monetary penalties or administrative relief. The Company is currently discussing the terms of a possible settlement of this matter with the SEC staff. However, there can be no assurance that a settlement will be reached.
The Company has been named in approximately 800 complaints, some of which were originally styled as putative class actions (with respect to which class certification was ultimately denied) and some of which were filed by individual plaintiffs, filed against manufacturers of travel trailers and manufactured homes supplied to the Federal Emergency Management Agency (“FEMA”) for use as emergency living accommodations in the wake of Hurricanes Katrina and Rita. The complaints have been transferred to the Eastern District of Louisiana by the federal panel on multidistrict litigation for consideration in a matter captioned In re FEMA Trailer Formaldehyde Products Liability Litigation, Case Number MDL 07-1873, United States District Court for the Eastern District of Louisiana. The complaints generally assert claims for damages (for health related problems, medical expenses, emotional distress and lost earnings) and for medical monitoring costs due to the presence of formaldehyde in the units. Some of the lawsuits also seek punitive and/or exemplary damages. Thus far, however, none of the lawsuits allege a specific amount of damages sought and instead make general allegations about the nature of the plaintiffs’ claims without placing a dollar figure on them. The Company strongly disputes the allegations in these complaints, and intends to vigorously defend itself in all such matters.
In addition, the Company is involved in certain litigation arising out of its operations in the normal course of its business, most of which are based upon state “lemon laws,” warranty claims, other claims and accidents (for which the Company carries insurance above a specified deductible amount). While it is impossible to estimate with certainty the ultimate legal and financial liability with respect to the litigation arising out of the Company’s operations in the normal course of business, including the pending litigation described above, the Company believes that while the final resolution of any such litigation may have an impact on its consolidated results for a particular reporting period, the ultimate disposition of such litigation will not have any material adverse effect on its financial position, results of operations or liquidity.
12.    Provision for Income Taxes
The Company accounts for income taxes under the provisions of ASC 740, “Income Taxes”. The objectives of accounting for income taxes are to recognize the amount of taxes payable or refundable for the current year and deferred tax liabilities and assets for the future tax consequences of events that have been recognized in the Company’s financial statements or tax returns. Judgment is required in assessing the future tax consequences of events that have been recognized in the Company’s financial statements or tax returns. Fluctuations in the actual outcome of these future tax consequences could materially impact the Company’s financial position or its results of operations.
It is the Company’s policy to recognize interest and penalties accrued relative to unrecognized tax benefits in income tax expense. For the six month period ended January 31, 2011, the Company released approximately $5,100 of gross uncertain tax benefit reserve and related interest and penalties recorded at July 31, 2010 related to the effective settlement of certain uncertain tax benefits, which resulted in a net income tax benefit of approximately $3,900. The Company accrued $600 in interest and penalties related to the remaining uncertain tax benefits recorded at July 31, 2010, and accrued an additional uncertain tax benefit reserve of $100 related to prior periods. For the three month period ended January 31, 2011, the Company released $550 of uncertain tax benefit reserve recorded at July 31, 2010, recorded $100 of additional uncertain tax benefit reserve related to prior periods, and accrued $300 in interest and penalties.

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The Company and its corporate subsidiaries file a consolidated U.S. federal income tax return, multiple U.S. state income tax returns and multiple Canadian income tax returns. The Company has been audited for U.S. federal purposes through fiscal 2007. Periodically, various state and local jurisdictions conduct audits and therefore a variety of other years are subject to state and local review. The Company is currently being audited by the State of California for the tax years ended July 31, 2007 and July 31, 2008. The Company has reserved for this exposure in its liability for unrecognized tax benefits.
The Company anticipates a decrease of approximately $2,900 in unrecognized tax benefits, and $700 in accrued interest and penalties related to these unrecognized tax benefits, within the next twelve months from (1) expected settlements or payments of uncertain tax positions, and (2) lapses of the applicable statutes of limitations. Actual results may differ materially from this estimate.
13.   Retained Earnings
The components of changes in retained earnings are as follows:
         
Balance as of July 31, 2010
  $ 745,204  
Net Income
    29,376  
Dividends Paid
    (11,160 )
 
     
Balance as of January 31, 2011
  $ 763,420  
 
     
14.   Loan Transactions and Related Notes Receivable
On January 15, 2009, the Company entered into a Credit Agreement (the “First Credit Agreement”) with Stephen Adams, in his individual capacity, and Stephen Adams and his successors, as trustee under the Stephen Adams Living Trust (the “Trust” and together with each of the foregoing persons, the “Borrowers”), pursuant to which the Company loaned $10,000 to the Borrowers (the “First Loan”). The Borrowers own, directly or indirectly, a controlling interest in FreedomRoads Holding Company, LLC (“FreedomRoads Holding”), the parent company of FreedomRoads, LLC (“FreedomRoads”), the Company’s largest dealer. Pursuant to the terms of the First Credit Agreement, the Borrowers agreed to use the proceeds of the First Loan solely to make an equity contribution to FreedomRoads Holding to enable FreedomRoads Holding or its subsidiaries to repay its principal obligations under floor plan financing arrangements with third parties in respect of products of the Company and its subsidiaries.
The principal amount of the First Loan is payable in full on January 15, 2014 and bears interest at a rate of 12% per annum. Interest is payable in kind for the first year and is payable in cash on a monthly basis thereafter, and all interest payments due to date have been paid in full.
On January 30, 2009, the Company entered into a second Credit Agreement (the “Second Credit Agreement”) with the Borrowers pursuant to which the Company loaned an additional $10,000 to the Borrowers (the “Second Loan”). Pursuant to the terms of the Second Credit Agreement, the Borrowers agreed to use the proceeds of the Second Loan solely to make an equity contribution to FreedomRoads Holding to be used by FreedomRoads Holding or its subsidiaries to purchase the Company’s products.
The maturity date of the Second Loan is June 30, 2012. Principal is payable in semi-annual installments of $1,000 each commencing on June 30, 2010, with a final payment of $6,000 on June 30, 2012. Interest on the principal amount of the Second Loan is payable in cash on a quarterly basis at a rate of 12% per annum. All payments of principal and interest due to date have been paid in full.
On December 22, 2009, the Company entered into a Credit Agreement (the “Third Credit Agreement”) with Marcus Lemonis, Stephen Adams, in his individual capacity, and Stephen Adams and his successors, as trustee under the Trust (each of the foregoing persons, on a joint and several basis, the “Third Loan Borrowers”), pursuant to which

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the Company loaned $10,000 to the Third Loan Borrowers (the “Third Loan”). The Third Loan Borrowers own, directly or indirectly, a controlling interest in FreedomRoads Holding, the indirect parent company of FreedomRoads. Pursuant to the terms of the Third Credit Agreement, the Third Loan Borrowers agreed to use the proceeds of the Third Loan solely to provide a loan to one of FreedomRoads Holding’s subsidiaries which would ultimately be contributed as equity to FreedomRoads to be used for working capital purposes.
The maturity date of the Third Loan is December 22, 2014. The principal amount of the Third Loan is payable on the following dates in the following amounts: December 31, 2011 — $500; December 31, 2012 — $1,000; December 31, 2013 — $1,100; and December 22, 2014 — $7,400. The principal amount of the Third Loan bears interest at a rate of 12% per annum. Interest is payable, at the option of the Third Loan Borrowers, either in cash or in kind at each calendar quarter end from March 31, 2010 through September 30, 2011, and thereafter in cash quarterly in arrears from December 31, 2011 through the maturity date. The Third Loan Borrowers opted to pay the interest due at March 31, 2010, June 30, 2010, September 30, 2010 and December 31, 2010 in kind and it was capitalized as part of the long-term note receivable.
The First Credit Agreement, the Second Credit Agreement and the Third Credit Agreement each contain customary representations and warranties, affirmative and negative covenants, events of default and acceleration provisions for loans of this type. Quarterly, as provided for in the Credit Agreements’ Affirmative Covenants, the Company receives financial and operational information from the Borrowers and from the companies the Borrowers have significant ownership interests in, including FreedomRoads Holding. This financial and operational information is evaluated as to any changes in the overall credit quality of the Borrowers. Based on the current credit review, the Company does not consider these receivables impaired or requiring an allowance for credit losses.
In connection with the First Loan, the Borrowers caused FreedomRoads Holding and its subsidiaries (collectively, the “FR Dealers”), to enter into an agreement pursuant to which the FR Dealers agreed to purchase additional recreation vehicles from the Company and its subsidiaries. The term of this agreement, as subsequently amended in connection with the Second Loan and the Third Loan, continues until December 22, 2029 unless earlier terminated in accordance with its terms.
15.    Concentration of Risk
One dealer, FreedomRoads, accounted for 14% of the Company’s consolidated recreation vehicle net sales for the six months ended January 31, 2011, and 12% of its consolidated total net sales for the six months ended January 31, 2011. The loss of this dealer could have a significant effect on the Company’s business.
16.    Fire at Bus Production Facility
On February 14, 2010, a fire occurred at the northern production facility (the “Facility”) at the Company’s manufacturing site located near Imlay City, Michigan. The Facility is one of the Company’s principal manufacturing locations for its Champion and General Coach America bus lines. The fire resulted in the destruction of a significant portion of the work in process, raw materials and equipment contained in the Facility. There were no reported injuries and the origin of the fire is undetermined. The southern production plant, paint facility and other buildings at the site were not affected by the fire and remained intact. Shortly after the fire, the Company resumed limited production activities for its Champion and General Coach America buses in the southern manufacturing facility, and the Company addressed equipment and staffing reallocation. Many employees continued to work out of the southern manufacturing facility and an office building on this site on a temporary basis.
The Company maintains a property and business interruption insurance policy that it believes will provide substantial coverage for the currently foreseeable losses arising from this incident, less up to the first $5,000 representing the Company’s deductible per the policy.

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During the six months ended January 31, 2011, the Company received and recognized $7,648 of insurance proceeds which included $4,517 for business interruption. For the six months ended January 31, 2011, a gain on involuntary conversion of $6,833 was reported in the Company’s Condensed Consolidated Statement of Operations as follows:
Gain on Involuntary Conversion:
                         
            Six Months Ended     Cumulative Total  
    FY 2010     January 31, 2011     Since Fire  
Insurance recoveries recognized
  $ 18,079     $ 7,648     $ 25,727  
Deductible
    (5,000 )           (5,000 )
Work in process and raw material destroyed
    (4,305 )           (4,305 )
Property and equipment destroyed
    (578 )     (165 )     (743 )
Clean up and other costs
    (603 )     (650 )     (1,253 )
 
                 
Gain on Involuntary Conversion
  $ 7,593     $ 6,833     $ 14,426  
 
                 
The costs incurred to date of reconstructing the Facility and replacing inventory have been accounted for in the normal course of business. The costs incurred as of January 31, 2011 to reconstruct the Facility totaled $6,203. The Facility was substantially completed and operational as of September 28, 2010. The replacement cost of the property and equipment has substantially exceeded the previous carrying costs and the lost profits covered under business interruption and future clean-up and related costs are being reimbursed under the policy. However, an accurate estimate of the remaining potential gain resulting from the involuntary conversion cannot be made at this time.

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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Unless otherwise indicated, all amounts presented in thousands of dollars except unit, share and per share data.
Executive Overview
We were founded in 1980 and have grown to be the largest manufacturer of Recreation Vehicles (“RVs”) and a major manufacturer of commercial buses in North America. Our market share in the travel trailer and fifth wheel segment of the industry (towables) is approximately 40% including Heartland. In the motorized segment of the industry we have a market share of approximately 17%. Our market share in small and mid-size buses is approximately 35%. We also manufacture and sell 40-foot buses at our facility in Southern California.
On September 16, 2010, we acquired 100% of Towable Holdings, Inc., the parent company of Heartland Recreational Vehicles, LLC (“Heartland”), pursuant to a stock purchase agreement for $99,562 in cash and 4,300,000 shares of our common stock. Heartland is located in Elkhart, Indiana and is a major manufacturer of towable recreation vehicles. Under our ownership, Heartland will continue as an independent operation, in the same manner as our existing recreation vehicle and bus companies, and its operations are included in our towable segment.
The acquisition of Heartland is expected to be accretive to our earnings, based upon Heartland’s recent and historical performances. From its founding in 2003, Heartland has become the third largest manufacturer of fifth wheels and the sixth largest manufacturer of travel trailers in the United States based upon Statistical Surveys retail market data as of June 2010. Heartland has been the fastest growing RV manufacturer in recent years, and its sales over the last twelve months prior to the acquisition exceeded $400,000. Its brands include Bighorn, Sundance, Cyclone, North Country, and North Trail, sold through a nationwide network of dealers. The highly competitive market conditions in the towable business have led to higher discounting levels and lower demand for certain products than originally anticipated. The Company will continue to assess whether demand will materialize consistent with expectations. See Note 2 to our Condensed Consolidated Financial Statements included elsewhere in this report for additional information on the acquisition.
Our growth has been internal and by acquisition. Our strategy has been to increase our profitability in North America in the RV industry and in the bus segment through product innovation, service to our customers, manufacturing quality products, improving our facilities, increasing operational efficiencies and acquisitions. We have not entered unrelated businesses and have no plans to do so in the future.
We rely on internally generated cash flows from operations to finance our growth although we may borrow to make an acquisition if we believe the incremental cash flows will provide for rapid payback. Capital expenditures of $25,920 for the six months ended January 31, 2011 were made primarily for the purchase of land, building and building improvements and to replace machinery and equipment used in the ordinary course of business. These capital expenditures include approximately $4,700 for the construction of the new Champion bus plant to replace a former facility destroyed by a fire, $9,700 for the purchase of recreation vehicle plants which were previously leased and $5,700 for the expansion of our recreation vehicle operations.
Our business model includes decentralized operating units and we compensate operating management primarily with cash based upon the profitability of the business unit which they manage. Our corporate staff provides financial management, purchasing, insurance, legal, human resource, risk management and internal audit functions. Senior corporate management interacts regularly with operating management to assure that corporate objectives are understood clearly and are monitored appropriately.
Our RV products are sold to dealers who, in turn, retail those products. Our buses are sold through dealers to municipalities and private purchasers such as rental car companies and hotels. We generally do not finance dealers directly but do provide repurchase agreements to assist the dealers in obtaining floor plan financing.

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On February 14, 2010, a fire resulted in the total loss of our 92,000 square foot Champion/General Coach America (GCA) bus north production facility. We reacted immediately and consolidated production into our 92,000 square foot south facility, which was unaffected by the fire, and leased a 59,000 square foot facility on a monthly basis. We resumed production on February 25, 2010. A new Champion/GCA plant was built and it was substantially completed and operational as of September 28, 2010.
Trends and Business Outlook
Industry conditions in the RV market improved dramatically in 2010, with RV wholesale shipments up 45.6% for the twelve months ended December 31, 2010, according to the Recreation Vehicle Industry Association. This large increase in shipments was attributable to two forces in the market: RV dealers’ restocking of depleted lot inventories and improving retail sales to consumers. With our substantial increases in retail market share, we believe our dealer inventory is at appropriate levels for seasonal consumer demand. Thor’s RV backlog as of January 31, 2011 was up 4.0% to $467,112 from $449,052 as of January 31, 2010.
Given that dealer restocking appears to be largely completed, we believe that retail demand is the key to continued improvement in the RV industry. With appropriate levels of dealer inventory, we believe that RV industry wholesale shipments will generally be on a one to one replenishment ratio with retail sales going forward. According to Statistical Surveys, Inc., for the twelve month period of January through December 2010, RV industry retail sales in the United States were up 7.7%. U.S. retail sales of travel trailers and fifth wheels, our most popular products, were up 10.6% during this period, while Class C motorhomes were up 6.0% and higher-priced Class A motorhomes were up 0.4%. The Canadian retail RV market has performed even better than the U.S. retail RV market with retail sales up 24.9% for the twelve month period of January through December 2010, according to Statistical Surveys, Inc.
If consumer confidence and retail and wholesale credit availability continue to improve, and interest rates remain low, we expect to see continued improvement in sales and expect to benefit from our ability to ramp up production. However, this outlook is tempered by recent escalations in fuel prices, by continuing poor employment and income growth as well as credit constraints, all of which could slow the pace of RV sales. A longer-term positive outlook for the recreation vehicle segment is supported by favorable demographics as baby boomers reach the age brackets that historically have accounted for the bulk of retail RV sales, and an increase in interest in the RV lifestyle among both older and younger segments of the population.
Economic or industry-wide factors affecting our recreation vehicle business include raw material costs of commodities used in the manufacture of our products. Material cost is the primary factor determining our cost of products sold. We have witnessed increases in the cost of our raw materials. Steel, aluminum, and thermoplastic prices have increased and there continues to be upward price pressure on several of our other raw materials. Historically, we have been able to pass along those price increases to consumers. We have implemented price increases in most of our product segments beginning in February 2011 to offset those increased input costs. Future increases in raw material costs would impact our profit margins negatively if we were unable to raise prices for our products by corresponding amounts. In addition, beginning in January 2011, we started to incur higher labor costs resulting from an increase in both the Indiana state unemployment tax rate and the associated wage base. The increase due to these changes amounted to approximately $900 for January 2011.
Government entities are the primary users of our buses. Demand in this segment is subject to fluctuations in government spending on transit. In addition, hotel, rental car and parking lot operators are also major users of our small and mid-sized buses and therefore travel is an important indicator for this market. The majority of our buses have a 5 year useful life and are being continuously replaced by operators. According to the Mid Size Bus Manufacturers Association (“MSBMA”), unit sales of small and mid-sized buses decelerated in the last half of 2010, finishing down 0.3% for the year ended December 31, 2010 compared with the same period in 2009. Federal stimulus funds helped the transit industry in the recent economic downturn, however that funding expired in 2010 and that has created a negative effect on demand for our bus products. Municipal budgets have been reduced and transit agencies’ operating costs have increased. As a result, we have experienced a softening of order input at some of our bus operations and we have reduced staffing levels in certain locations. As of January 31, 2011, buses reportable segment backlog was down by 16% to $221,396 from $262,284 as of January 31, 2010. Longer-term, we expect positive

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trends in our bus segment, which we believe will be supported by increased federal funding for transit, the replacement cycle for buses among public and private bus customers, and the introduction of new bus products.
We do not expect the current condition of the U.S. auto industry to have a significant impact on our supply of chassis. Supply of chassis is adequate for now and we believe that available inventory would compensate for changes in supply schedules if they occur. To date, we have not noticed any unusual cost increases from our chassis suppliers. If the condition of the U.S. auto industry significantly worsens, this could result in supply interruptions and a decrease in our sales and earnings while we obtain replacement chassis from other sources.
The Company’s results for the quarter ended January 31, 2011 were impacted by several factors. Seasonality in the recreation vehicle business was diminished in the prior year due to dealer restocking. The end of the dealer restocking period has led to market pricing pressures which resulted in a highly promotional environment and discounting. We experienced increases in the costs of certain materials. We incurred acquisition costs and amortization expense relating to our acquisition of Heartland. We also continued to incur costs associated with our ongoing SEC review.
Going forward, we expect the spring selling season to result in increased sales activity and lower discounting for our recreation vehicle companies. We are able to deliver products to our dealers with shorter lead times than last year. We have raised prices in order to offset commodity price increases. The integration of Heartland will likely yield procurement savings. We are encouraged by the above factors as well as by our increased market share and by the favorable retail sales levels of our recreation vehicle products.

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Three Months Ended January 31, 2011 vs. Three Months Ended January 31, 2010
                                                 
    Three Months Ended             Three Months Ended             Change     %  
    January 31, 2011             January 31, 2010             Amount     Change  
NET SALES:
                                               
Recreation Vehicles
                                               
Towables
  $ 364,802             $ 280,704             $ 84,098       30.0  
Motorized
    72,309               55,092               17,217       31.3  
 
                                         
Total Recreation Vehicles
    437,111               335,796               101,315       30.2  
Buses
    89,116               94,229               (5,113 )     (5.4 )
 
                                         
Total
  $ 526,227             $ 430,025             $ 96,202       22.4  
 
                                         
# OF UNITS:
                                               
Recreation Vehicles
                                               
Towables
    15,170               12,284               2,886       23.5  
Motorized
    903               685               218       31.8  
 
                                         
Total Recreation Vehicles
    16,073               12,969               3,104       23.9  
Buses
    1,527               1,403               124       8.8  
 
                                         
Total
    17,600               14,372               3,228       22.5  
 
                                         
 
            % of             % of              
            Segment             Segment     Change     %  
            Net Sales             Net Sales     Amount     Change  
GROSS PROFIT:
                                               
Recreation Vehicles
                                               
Towables
  $ 34,103       9.3     $ 34,890       12.4     $ (787 )     (2.3 )
Motorized
    6,939       9.6       4,648       8.4       2,291       49.3  
 
                                         
Total Recreation Vehicles
    41,042       9.4       39,538       11.8       1,504       3.8  
Buses
    6,601       7.4       10,458       11.1       (3,857 )     (36.9 )
 
                                         
Total
  $ 47,643       9.1     $ 49,996       11.6     $ (2,353 )     (4.7 )
 
                                         
 
                                               
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES:                                        
Recreation Vehicles
                                               
Towables
  $ 22,990       6.3     $ 17,601       6.3     $ 5,389       30.6  
Motorized
    4,722       6.5       3,318       6.0       1,404       42.3  
 
                                         
Total Recreation Vehicles
    27,712       6.3       20,919       6.2       6,793       32.5  
Buses
    4,360       4.9       4,185       4.4       175       4.2  
Corporate
    8,670             5,983             2,687       44.9  
 
                                         
Total
  $ 40,742       7.7     $ 31,087       7.2     $ 9,655       31.1  
 
                                         
 
                                               
INCOME (LOSS) BEFORE INCOME TAXES:                                        
Recreation Vehicles
                                               
Towables
  $ 8,808       2.4     $ 16,743       6.0     $ (7,935 )     (47.4 )
Motorized
    2,217       3.1       1,314       2.4       903       68.7  
 
                                         
Total Recreation Vehicles
    11,025       2.5       18,057       5.4       (7,032 )     (38.9 )
Buses
    3,792       4.3       6,233       6.6       (2,441 )     (39.2 )
Corporate
    (7,436 )           (5,037 )           (2,399 )     (47.6 )
 
                                         
Total
  $ 7,381       1.4     $ 19,253       4.5     $ (11,872 )     (61.7 )
 
                                         

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    As of     As of     Change     %  
    January 31, 2011     January 31, 2010     Amount     Change  
ORDER BACKLOG:
                               
Recreation Vehicles
                               
Towables
  $ 348,182     $ 368,415     $ (20,233 )     (5.5 )
Motorized
    118,930       80,637       38,293       47.5  
 
                         
Total Recreation Vehicles
    467,112       449,052       18,060       4.0  
Buses
    221,396       262,284       (40,888 )     (15.6 )
 
                         
Total
  $ 688,508     $ 711,336     $ (22,828 )     (3.2 )
 
                         
CONSOLIDATED
Consolidated net sales for the three months ended January 31, 2011 increased $96,202 or 22.4% and consolidated gross profit decreased $2,353 or 4.7%, respectively, compared to the three months ended January 31, 2010. Recently acquired Heartland accounted for $83,912 of the $96,202 increase in consolidated net sales.
Consolidated gross profit was 9.1% of consolidated net sales for the three months ended January 31, 2011 compared to 11.6% of consolidated net sales for the three months ended January 31, 2010. This 2.5% decrease in gross profit percentage was driven primarily by increased discounting within the recreation vehicle segments in the current period. Dealer inventories have been restocked to appropriate levels, and as a result dealer and competitor pressures have necessitated greater discounting to secure sales. In addition, product mix in the bus segment shifted toward the more moderately priced, lower gross profit units. Raw material costs also increased in the second quarter which lowered the gross profit percentage.
Selling, general and administrative expenses for the three months ended January 31, 2011 increased 31.1% compared to the three months ended January 31, 2010. Income before income taxes for the three months ended January 31, 2011 was $7,381 as compared to $19,253 for the three months ended January 31, 2010, a decrease of 61.7%. The specifics on changes in net sales, gross profit, selling, general and administrative expenses and income before income taxes are addressed in the segment reporting below.
Corporate costs included in selling, general and administrative expenses increased $2,687 to $8,670 for the three months ended January 31, 2011 compared to $5,983 for the three months ended January 31, 2010. Of the increase, $1,480 is attributable to costs associated with the on-going SEC review. Additionally, stock option compensation expense increased $646, deferred compensation plan expense increased $469 and group insurance expense increased $788. These increases were partially offset by a reduction of $368 related to costs incurred in the prior year related to the now discontinued Thor CC operation.
Corporate interest and other income was $1,234 for the three months ended January 31, 2011 compared to $946 for the three months ended January 31, 2010. The increase of $288 is primarily due to an increase in other income from the market value appreciation on the deferred compensation plan assets.
The overall effective income tax rate for the three months ended January 31, 2011 was 22.9% compared with 38.1% for the three months ended January 31, 2010. The primary reason for the difference in the overall effective income tax rate is the additional tax benefit recorded from the retroactive reinstatement of the Federal research and development credit that was enacted on December 17, 2010. The Company also recorded an additional tax benefit in the 2011 period from the effective settlement of an uncertain tax position.

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Segment Reporting
TOWABLE RECREATION VEHICLES
Analysis of change in net sales for the three months ended January 31, 2011 vs. the three months ended January 31, 2010:
                                                 
    Three Months     % of     Three Months     % of              
    Ended     Segment     Ended     Segment     Change     %  
    January 31, 2011     Net Sales     January 31, 2010     Net Sales     Amount     Change  
NET SALES:
                                               
Towables
                                               
Travel Trailers
  $ 161,799       44.4     $ 140,224       50.0     $ 21,575       15.4  
Fifth Wheels
    199,288       54.6       136,533       48.6       62,755       46.0  
Other
    3,715       1.0       3,947       1.4       (232 )     (5.9 )
 
                                   
Total Towables
  $ 364,802       100.0     $ 280,704       100.0     $ 84,098       30.0  
 
                                   
 
    Three Months   % of   Three Months   % of        
    Ended   Segment   Ended   Segment   Change   %
    January 31, 2011   Shipments   January 31, 2010   Shipments   Amount   Change
# OF UNITS:
                                               
Towables
                                               
Travel Trailers
    9,082       59.9       7,874       64.1       1,208       15.3  
Fifth Wheels
    5,978       39.4       4,286       34.9       1,692       39.5  
Other
    110       0.7       124       1.0       (14 )     (11.3 )
 
                                   
Total Towables
    15,170       100.0       12,284       100.0       2,886       23.5  
 
                                   
       
    %
    Increase /(Decrease)
Impact Of Change In Price On Net Sales:
     
Towables
     
Travel Trailers
    0.1
Fifth Wheels
    6.5
Other
    5.4
Total Towables
    6.5
The increase in towables net sales of 30.0% compared to the prior year quarter resulted from a 23.5% increase in unit shipments and a 6.5% increase in the impact of the change in the net price per unit. Recently acquired Heartland accounted for $83,912 of the $84,098 increase in total towables net sales and for 3,219 of the 2,886 increase in total towables unit sales.
As the industry continues to stabilize, current customer preference in the fifth wheel and travel trailer markets is trending toward higher priced units with additional features and upgrades compared to a year ago. This trend was partially offset by increased discounting due to competitor and dealer pressures, which effectively reduces the net sales price per unit. The “Other” market in our towables segment relates primarily to the park model industry.
The overall industry increase in wholesale unit shipments of towables for November and December of 2010 and January 2011 compared to the same period last year was 10.2% according to statistics published by the Recreation Vehicle Industry Association.

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Cost of products sold increased $84,885 to $330,699 or 90.7% of towables net sales for the three months ended January 31, 2011 compared to $245,814 or 87.6% of towable net sales for the three months ended January 31, 2010. The change in material, labor, freight-out and warranty comprised $80,266 of the $84,885 increase in cost of products sold due to increased sales volume. Material, labor, freight-out and warranty as a percentage of towable net sales was 83.3% for the three months ended January 31, 2011 and 79.7% for the three months ended January 31, 2010. This increase as a percentage of towable net sales is partially due to an increase in discounting, which effectively decreases net sales per unit and therefore increases the material cost percentage to net sales. Product mix and recent increases in material costs have also increased the material cost percentage to sales. Total manufacturing overhead as a percentage of towable net sales decreased from 7.9% to 7.4% due to the increase in production resulting in increased absorption of fixed overhead costs.
Towable gross profit decreased $787 to $34,103 or 9.3% of towable net sales for the three months ended January 31, 2011 compared to $34,890 or 12.4% of towable net sales for the three months ended January 31, 2010. The decrease as a percentage of net sales is due to increased discounts from unit list prices and increases in cost of products sold as a percentage of net sales as discussed above.
Selling, general and administrative expenses were $22,990 or 6.3% of towable net sales for the three months ended January 31, 2011 compared to $17,601 or 6.3% of towable net sales for the three months ended January 31, 2010. The primary reason for the $5,389 increase in selling, general and administrative expenses was increased towable net sales, which caused related commissions and other compensation to increase by $2,949. Sales related travel, advertising, and promotional costs also increased $1,526 in correlation with the increase in sales, and professional service fees increased $481. General insurance costs also increased $267. These increases were partially offset by the effect of the decrease in towables income before income taxes, which caused related bonuses to decrease by $531.
Towable income before income taxes decreased to 2.4% of towable net sales for the three months ended January 31, 2011 from 6.0% of towable net sales for the three months ended January 31, 2010. The primary factors in this decrease in percentage were the increased discounting and product cost increases noted above. Towable income before income taxes for the three months ended January 31, 2011 also included a net loss of $435 related to the start-up of our new Redwood fifth wheel product line.
MOTORIZED RECREATION VEHICLES
Analysis of change in net sales for the three months ended January 31, 2011 vs. the three months ended January 31, 2010:
                                                 
    Three Months     % of     Three Months     % of              
    Ended     Segment     Ended     Segment     Change     %  
    January 31, 2011     Net Sales     January 31, 2010     Net Sales     Amount     Change  
NET SALES:
                                               
Motorized
                                               
Class A
  $ 49,807       68.9     $ 36,255       65.8     $ 13,552       37.4  
Class C
    16,417       22.7       15,368       27.9       1,049       6.8  
Class B
    6,085       8.4       3,469       6.3       2,616       75.4  
 
                                   
Total Motorized
  $ 72,309       100.0     $ 55,092       100.0     $ 17,217       31.3  
 
                                   
 
                             
    Three Months   % of   Three Months   % of        
    Ended   Segment   Ended   Segment   Change   %
    January 31, 2011   Shipments   January 31, 2010   Shipments   Amount   Change
# OF UNITS:
                                               
Motorized
                                               
Class A
    535       59.2       372       54.3       163       43.8  
Class C
    301       33.3       267       39.0       34       12.7  
Class B
    67       7.5       46       6.7       21       45.7  
 
                                   
Total Motorized
    903       100.0       685       100.0       218       31.8  
 
                                   
         
    %
Increase/(Decrease)
 
Impact of Change In Price On Net Sales:
       
Motorized
       
Class A
    (6.4)  
Class C
    (5.9)  
Class B
    29.7  
Total Motorized
    (0.5)  

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The increase in motorized net sales of 31.3% compared to the prior year quarter resulted from a 31.8% increase in unit shipments and a 0.5% decrease in the impact of the change in the net price per unit, resulting primarily from mix of product and increased discounting. The overall market increase in unit shipments of motorhomes was 27.9% for the three month period of November and December 2010 and January 2011 compared to the same period last year according to statistics published by the Recreation Vehicle Industry Association.
The overall impact of the change in the net price per motorized unit was a decrease of 0.5%. The decrease in the net price per unit within the Class A product line is primarily due to increased demand for the more moderately priced gas units as compared to the generally larger and more expensive diesel units. Within the Class C product line, customer demand is currently trending toward the lower to more moderately priced units. In addition, due to current competitor and dealer pressures, discounting in both product lines has increased as well, which also effectively lowers unit sales prices. Within the Class B product line, the increase in the net price per unit is due to a greater concentration of higher priced models in the current year, as certain lower priced products are no longer offered this year.
Cost of products sold increased $14,926 to $65,370 or 90.4% of motorized net sales for the three months ended January 31, 2011 compared to $50,444 or 91.6% of motorized net sales for the three months ended January 31, 2010. The change in material, labor, freight-out and warranty comprised $14,226 of the $14,926 increase due to increased sales volume. Material, labor, freight-out and warranty as a combined percentage of motorized net sales decreased slightly to 83.4% from 83.7%. Total manufacturing overhead as a percentage of motorized net sales decreased to 7.0% from 7.9% due to the increase in unit production resulting in higher absorption of fixed overhead costs. Total manufacturing overhead increased $700 due primarily to wage and benefit increases to support the increase in sales.
Motorized gross profit increased $2,291 to $6,939 or 9.6% of motorized net sales for the three months ended January 31, 2011 compared to $4,648 or 8.4% of motorized net sales for the three months ended January 31, 2010. The increase in gross profit was due primarily to the 31.8% increase in unit sales volume and the resultant overhead cost reduction as a percentage of motorized sales noted above.
Selling, general and administrative expenses were $4,722 or 6.5% of motorized net sales for the three months ended January 31, 2011 compared to $3,318 or 6.0% of motorized net sales for the three months ended January 31, 2010. The primary reason for the $1,404 increase in selling, general and administrative expenses was increased motorized net sales and income before income taxes, which caused related commissions, bonuses and other compensation to increase by $1,297.
Motorized income before income taxes was 3.1% of motorized net sales for the three months ended January 31, 2011 and 2.4% of motorized net sales for the three months ended January 31, 2010. The primary factor for this increase was the improved gross profit on increased motorized net sales.

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BUSES
Analysis of change in net sales for the three months ended January 31, 2011 vs. the three months ended January 31, 2010:
                                 
    Three Months     Three Months                
    Ended     Ended     Change          
    January 31, 2011     January 31, 2010     Amount     % Change
Net Sales
  $ 89,116     $ 94,229     $ (5,113 )     (5.4 )
# of Units
    1,527       1,403       124       8.8  
Impact of Change in Price on Net Sales
                            (14.2 )
The decrease in buses net sales of 5.4% compared to the prior year quarter resulted from an 8.8% increase in unit shipments and a 14.2% decrease in the impact of the change in the net price per unit. The decrease in the impact of the change in the net price per unit is primarily driven by product mix, reflecting the current trend in the bus market toward lower priced units corresponding with the current reduction in the availability of federal stimulus money that was prevalent during the prior year period.
Cost of products sold decreased $1,256 to $82,515 or 92.6% of buses net sales for the three months ended January 31, 2011 compared to $83,771 or 88.9% of buses net sales for the three months ended January 31, 2010. The decrease in material, labor, freight-out and warranty from reduced sales volume represents $3,789 of the $1,256 decrease in cost of products sold. Material, labor, freight-out and warranty as a percentage of buses net sales increased to 82.3% from 81.9%. This increase in percentage was due primarily to higher warranty costs. Total manufacturing overhead increased $2,533, primarily due to increased indirect labor and employee health insurance costs, which, along with the sales volume decrease, caused manufacturing overhead to increase to 10.3% from 7.0% as a percentage of buses net sales.
Buses gross profit decreased $3,857 to $6,601 or 7.4% of buses net sales for the three months ended January 31, 2011 compared to $10,458 or 11.1% of buses net sales for the three months ended January 31, 2010. The decrease was mainly due to the impact of change in selling price noted above.
Selling, general and administrative expenses were $4,360 or 4.9% of buses net sales for the three months ended January 31, 2011 compared to $4,185 or 4.4% of buses net sales for the three months ended January 31, 2010.
Buses income before income taxes was 4.3% of buses net sales for the three months ended January 31, 2011 compared to 6.6% of buses net sales for the three months ended January 31, 2010. This decrease is primarily due to the decrease in buses net sales and corresponding gross profit and the increase in selling, general and administrative expenses as a percentage of net sales, partially offset by the favorable impact of the gain on involuntary conversion relating to the fire at our Champion/General Coach America bus north production facility for the three months ended January 31, 2011.

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Six Months Ended January 31, 2011 vs. Six Months Ended January 31, 2010
                                                 
    Six Months Ended             Six Months Ended             Change     %  
    January 31, 2011             January 31, 2010             Amount     Change  
NET SALES:
                                               
Recreation Vehicles
                                               
Towables
  $ 787,251             $ 622,840             $ 164,411       26.4  
Motorized
    156,423               102,885               53,538       52.0  
 
                                       
Total Recreation Vehicles
    943,674               725,725               217,949       30.0  
Buses
    189,237               206,852               (17,615 )     (8.5 )
 
                                       
Total
  $ 1,132,911             $ 932,577             $ 200,334       21.5  
 
                                       
 
                                               
# OF UNITS:
                                               
Recreation Vehicles
                                               
Towables
    33,381               28,085               5,296       18.9  
Motorized
    1,988               1,291               697       54.0  
 
                                       
Total Recreation Vehicles
    35,369               29,376               5,993       20.4  
Buses
    2,942               2,993               (51 )     (1.7 )
 
                                       
Total
    38,311               32,369               5,942       18.4  
 
                                       
 
            % of Segment             % of Segment                  
            Net Sales             Net Sales                  
GROSS PROFIT:
                                               
Recreation Vehicles
                                               
Towables
  $ 91,972       11.7     $ 87,735       14.1     $ 4,237       4.8  
Motorized
    15,014       9.6       8,139       7.9       6,875       84.5  
 
                                   
Total Recreation Vehicles
    106,986       11.3       95,874       13.2       11,112       11.6  
Buses
    17,235       9.1       23,893       11.6       (6,658 )     (27.9 )
 
                                   
Total
  $ 124,221       11.0     $ 119,767       12.8     $ 4,454       3.7  
 
                                   
 
                                               
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES:                                    
Recreation Vehicles
                                               
Towables
  $ 45,976       5.8     $ 38,899       6.2     $ 7,077       18.2  
Motorized
    9,754       6.2       6,696       6.5       3,058       45.7  
 
                                   
Total Recreation Vehicles
    55,730       5.9       45,595       6.3       10,135       22.2  
Buses
    9,556       5.0       9,141       4.4       415       4.5  
Corporate
    20,347             11,118             9,229       83.0  
 
                                   
Total
  $ 85,633       7.6     $ 65,854       7.1     $ 19,779       30.0  
 
                                   
 
                                               
INCOME (LOSS) BEFORE INCOME TAXES:                                        
Recreation Vehicles
                                               
Towables
  $ 41,908       5.3     $ 48,283       7.8     $ (6,375 )     (13.2 )
Motorized
    3,221       2.1       1,416       1.4       1,805       127.5  
 
                                   
Total Recreation Vehicles
    45,129       4.8       49,699       6.8       (4,570 )     (9.2 )
Buses
    13,211       7.0       14,613       7.1       (1,402 )     (9.6 )
Corporate
    (17,173 )           (7,806 )           (9,367 )     (120.0 )
 
                                   
Total
  $ 41,167       3.6     $ 56,506       6.1     $ (15,339 )     (27.1 )
 
                                   

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CONSOLIDATED
Consolidated net sales and consolidated gross profit for the six months ended January 31, 2011 increased $200,334 or 21.5% and $4,454 or 3.7%, respectively, compared to the six months ended January 31, 2010. Recently acquired Heartland accounted for $134,031 of the $200,334 increase in consolidated net sales.
Consolidated gross profit was 11.0% of consolidated net sales for the six months ended January 31, 2011 compared to 12.8% of consolidated net sales for the six months ended January 31, 2010. This 1.8% decrease in gross profit percentage was driven primarily by increased discounting within the recreation vehicle segments in the current period. Dealer inventories have been restocked to appropriate levels, and as a result dealer and competitor pressures have necessitated greater discounting to secure sales. In addition, product mix in the bus segment shifted toward the more moderately priced, lower gross profit units. Raw material costs also began to increase in the second quarter.
Selling, general and administrative expenses for the six months ended January 31, 2011 increased $19,779, or 30.0%, compared to the six months ended January 31, 2010. Income before income taxes for the six months ended January 31, 2011 was $41,167 as compared to income before income taxes for the six months ended January 31, 2010 of $56,506, a decrease of 27.1%. The specifics on changes in net sales, gross profit, selling, general and administrative expenses and income before income taxes are addressed in the segment reporting below.
Corporate costs included in selling, general and administrative expenses increased $9,229 to $20,347 for the six months ended January 31, 2011 compared to $11,118 for the six months ended January 31, 2010. Of this increase, $5,013 is attributable to legal and professional fees in connection with the Heartland acquisition and costs associated with the on-going SEC review. Additionally, salary and bonus costs increased $715, stock option compensation expense increased $1,293, deferred compensation plan expense increased $978 and group insurance expense increased $990. The remainder of the increase is primarily due to increased on-going professional fees.
Corporate interest income and other income was $3,174 for the six months ended January 31, 2011 compared to $3,312 for the six months ended January 31, 2010, a nominal decrease of $138.
The overall effective income tax rate for the six months ended January 31, 2011 was 28.6% compared with 37.4% for the six months ended January 31, 2010. The primary reason for the difference in the overall effective income tax rate is the favorable settlement of certain uncertain tax benefits in the 2011 period. Additional tax benefit was also recorded from the retroactive reinstatement of the Federal research and development credit that was enacted on December 17, 2010.

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Segment Reporting
TOWABLE RECREATION VEHICLES
Analysis of change in net sales for the six months ended January 31, 2011 vs. the six months ended January 31, 2010:
                                                 
    Six Months     % of     Six Months     % of                
    Ended     Segment     Ended     Segment     Change     %  
    January 31, 2011     Net Sales     January 31, 2010     Net Sales     Amount     Change  
NET SALES:
                                               
Towables
                                               
Travel Trailers
  $ 358,148       45.5     $ 315,857       50.7     $ 42,291       13.4  
Fifth Wheels
    420,169       53.4       294,804       47.3       125,365       42.5  
Other
    8,934       1.1       12,179       2.0       (3,245 )     (26.6 )
 
                                   
Total Towables
  $ 787,251       100.0     $ 622,840       100.0     $ 164,411       26.4  
 
                                   
 
    Six Months   % of   Six Months   % of            
    Ended   Segment   Ended   Segment   Change   %
    January 31, 2011   Shipments   January 31, 2010   Shipments   Amount   Change
# OF UNITS:
                                               
Towables
                                               
Travel Trailers
    20,188       60.5       18,179       64.7       2,009       11.1  
Fifth Wheels
    12,902       38.6       9,544       34.0       3,358       35.2  
Other
    291       0.9       362       1.3       (71 )     (19.6 )
 
                                   
Total Towables
    33,381       100.0       28,085       100.0       5,296       18.9  
 
                                   
         
    %
    Increase/(Decrease)
Impact Of Change In Price On Net Sales:
       
Towables
       
Travel Trailers
    2.3  
Fifth Wheels
    7.3  
Other
    (7.0 )
Total Towables
    7.5  
The increase in towables net sales of 26.4% compared to the prior year period resulted from an 18.9% increase in unit shipments and a 7.5% increase in the impact of the change in the net price per unit. Recently acquired Heartland accounted for $134,031 of the $164,411 increase in total towables net sales and for 5,008 of the 5,296 increase in total towables unit sales.
As the industry continues to stabilize, current customer preference in the fifth wheel and travel trailer markets is trending toward higher priced units with additional features and upgrades compared to a year ago. This trend was partially offset by increased discounting, which effectively reduces the net sales price per unit. The “Other” market in our towable segment relates primarily to the park model industry, which has not fully recovered from the depressed market conditions of the past few years. As a result, more lower priced units were sold and at greater discounts than during the corresponding period from last year, resulting in the 7.0% reduction in net price per unit.
The overall industry increase in wholesale unit shipments of towables for August 2010 through January 2011 compared to the same period last year was 6.2% according to statistics published by the Recreation Vehicle Industry Association.

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Cost of products sold increased $160,174 to $695,279 or 88.3% of towable net sales for the six months ended January 31, 2011 compared to $535,105 or 85.9% of towable net sales for the six months ended January 31, 2010. The change in material, labor, freight-out and warranty comprised $152,001 of the $160,174 increase in cost of products sold due to increased sales volume. Material, labor, freight-out and warranty as a percentage of towable net sales was 81.8% for the six months ended January 31, 2011 and 79.0% for the six months ended January 31, 2010. This increase as a percentage of towable net sales is partially due to an increase in discounting, which effectively decreases net sales per unit and therefore increases the material percentage to net sales. Product mix and recent increases in material costs have also contributed to this percentage increase. Total manufacturing overhead as a percentage of towable net sales decreased from 6.9% to 6.5% due to the increase in production resulting in increased absorption of fixed overhead costs.
Towable gross profit increased $4,237 to $91,972 or 11.7% of towable net sales for the six months ended January 31, 2011 compared to $87,735 or 14.1% of towable net sales for the six months ended January 31, 2010. The increase was primarily due to increased sales; however, the percentage to net sales decreased due to increased discounting in response to the current competitive market conditions and changes in the costs of products as a percentage of towable net sales as discussed above.
Selling, general and administrative expenses were $45,976 or 5.8% of towable net sales for the six months ended January 31, 2011 compared to $38,899 or 6.2% of towable net sales for the six months ended January 31, 2010. The primary reason for the $7,077 increase in selling, general and administrative expenses was increased towable net sales, which caused related commissions and other compensation to increase by $4,742. Sales related travel, advertising and promotion costs also increased $2,518 in correlation with the increase in sales. Professional fees also increased $517. These increases were partially offset by the effect of the decrease in towables income before income taxes, which caused related bonuses to decrease by $1,273.
Towables income before income taxes decreased to 5.3% of towable net sales for the six months ended January 31, 2011 from 7.8% of towable net sales for the six months ended January 31, 2010. The primary reasons for this decrease were the increased discounting and cost of product increases noted above. Towable income before income taxes for the six months ended January 31, 2011 also included a net loss of $988 related to the start-up of our new Redwood fifth wheel product line.

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MOTORIZED RECREATION VEHICLES
Analysis of change in net sales for the six months ended January 31, 2011 vs. the six months ended January 31, 2010:
                                                 
    Six Months     % of     Six Months     % of              
    Ended     Segment     Ended     Segment     Change     %  
    January 31, 2011     Net Sales     January 31, 2010     Net Sales     Amount     Change  
NET SALES:
                                               
Motorized
                                               
Class A
  $ 107,959       69.0     $ 66,238       64.4     $ 41,721       63.0  
Class C
    38,377       24.5       29,099       28.3       9,278       31.9  
Class B
    10,087       6.5       7,548       7.3       2,539       33.6  
 
                                   
Total Motorized
  $ 156,423       100.0     $ 102,885       100.0     $ 53,538       52.0  
 
                                   
 
    Six Months   % of   Six Months   % of        
    Ended   Segment   Ended   Segment   Change   %
    January 31, 2011   Shipments   January 31, 2010   Shipments   Amount   Change
# OF UNITS:
                                               
Motorized
                                               
Class A
    1,170       58.9       685       53.1       485       70.8  
Class C
    706       35.5       508       39.3       198       39.0  
Class B
    112       5.6       98       7.6       14       14.3  
 
                                   
Total Motorized
    1,988       100.0       1,291       100.0       697       54.0  
 
                                   
         
    %
    Increase/(Decrease)
Impact of Change In Price On Net Sales:
       
Motorized
       
Class A
    (7.8)
Class C
    (7.1)
Class B
    19.3 
Total Motorized
    (2.0)
The increase in motorized net sales of 52.0% compared to the prior year period resulted from a 54.0% increase in unit shipments and a 2.0% decrease in the impact of the change in the net price per unit resulting primarily from mix of product and increased discounting. The overall market increase in unit shipments of motorhomes was 43.9% for the six month period of August 2010 through January 2011 compared to the same period last year according to statistics published by the Recreation Vehicle Industry Association.
The overall impact of the change in the net price per motorized unit was a decrease of 2.0%. The decrease in the net price per unit within the Class A product line is primarily due to increased demand for the more moderately priced gas units as compared to the generally larger and more expensive diesel units. Within the Class C product line, customer demand is currently trending toward the lower to more moderately priced units. In addition, due to current competitor and dealer pressures, discounting in both product lines has increased as well, which also effectively lowers unit sales prices. Within the Class B product line, the increase in the net price per unit is due to a greater concentration of higher priced models in the current year, as certain lower priced products are no longer offered this year.
Cost of products sold increased $46,663 to $141,409 or 90.4% of motorized net sales for the six months ended January 31, 2011 compared to $94,746 or 92.1% of motorized net sales for the six months ended January 31, 2010. The change in material, labor, freight-out and warranty comprised $45,408 of the $46,663 increase in cost of products sold due to increased sales volume.

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Material, labor, freight-out and warranty as a percentage of motorized net sales remained relatively consistent at 84.4% from 84.2% for the prior year period. Total manufacturing overhead as a percentage of motorized net sales decreased to 6.0% from 7.9% due to the increase in unit production resulting in higher absorption of fixed wages and overhead costs and due to resulting benefits of ongoing cost reduction initiatives.
Motorized gross profit increased $6,875 to $15,014 or 9.6% of motorized net sales for the six months ended January 31, 2011 compared to a gross profit of $8,139 or 7.9% of motorized net sales for the six months ended January 31, 2010. The increase in margin was due to the significant 52.0% increase in sales and the reduction in cost of products sold as a percentage of net sales discussed above.
Selling, general and administrative expenses were $9,754 or 6.2% of motorized net sales for the six months ended January 31, 2011 compared to $6,696 or 6.5% of motorized net sales for the six months ended January 31, 2010. The increase of $3,058 was primarily due to increased motorized net sales and increased income before income taxes, which caused related commissions, bonuses and other compensation to increase by $2,834.
Motorized income before income taxes was 2.1% of motorized net sales for the six months ended January 31, 2011 and 1.4% of motorized net sales for the six months ended January 31, 2010. The primary factors for this increase were the improved gross profit on increased motorized net sales combined with the cost percentage reduction in manufacturing overhead described above. These improvements were partially offset by the $2,036 trademark impairment charge included in the results for the six months ended January 31, 2011.
BUSES
Analysis of change in net sales for the six months ended January 31, 2011 vs. the six months ended January 31, 2010:
                                 
    Six Months Ended   Six Months Ended   Change   %
    January 31, 2011   January 31, 2010   Amount   Change
Net Sales
  $ 189,237     $ 206,852     $ (17,615 )     (8.5 )
# of Units
    2,942       2,993       (51 )     (1.7 )
Impact of Change in Price on Net Sales                     (6.8 )
The decrease in buses net sales of 8.5% compared to the prior year period resulted from a 1.7% decrease in unit shipments and a 6.8% decrease in the impact of the change in the net price per unit. The decrease in the impact of the change in the net price per unit is primarily driven by the current trend toward more moderately priced units, partially attributable to federal stimulus money not being as readily available as it was for the corresponding period of the prior year.
Cost of products sold decreased $10,957 to $172,002 or 90.9% of buses net sales for the six months ended January 31, 2011 compared to $182,959 or 88.4% of buses net sales for the six months ended January 31, 2010. The decrease in material, labor, freight-out and warranty due to the sales decrease represents $14,551 of the $10,957 decrease in cost of products sold. Material, labor, freight-out and warranty as a percentage of buses net sales decreased slightly to 81.6% from 81.7%. Total manufacturing overhead increased $3,594, primarily due to increased indirect labor and employee health insurance costs, which in conjunction with the sales decrease caused manufacturing overhead to increase to 9.3% from 6.7% as a percentage of buses net sales.
Buses gross profit decreased $6,658 to $17,235 or 9.1% of buses net sales for the six months ended January 31, 2011 compared to $23,893 or 11.6% of buses net sales for the six months ended January 31, 2010. The decrease was due to the reduction in sales and increase in manufacturing overhead as noted above.
Selling, general and administrative expenses were $9,556 or 5.0% of buses net sales for the six months ended January 31, 2011 compared to $9,141 or 4.4% of buses net sales for the six months ended January 31, 2010. The primary reason for the $415

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increase in selling, general and administrative expenses was increased sales related travel and advertising costs.
Buses income before income taxes was 7.0% of buses net sales for the six months ended January 31, 2011 compared to 7.1% of buses net sales for the six months ended January 31, 2010. The percentage remained relatively unchanged as the decrease in gross profit as a percentage of net sales noted above was offset by the favorable impact of the gain on involuntary conversion relating to the fire at our Champion/General Coach America bus north production facility for the six months ended January 31, 2011.
Financial Condition and Liquidity
As of January 31, 2011, we had $96,613 in cash and cash equivalents compared to $247,751 on July 31, 2010.
Long-term investments net of temporary impairments totaled $2,977 as of January 31, 2011 and $5,327 as of July 31, 2010. These investments were comprised of auction rate securities, or ARS. In the six months ended January 31, 2011, $2,600 of our ARS were redeemed at par. Reference is made to Note 8 to our Condensed Consolidated Financial Statements contained elsewhere in this report for a description of developments related to our investments in ARS.
Working capital at January 31, 2011 was $263,764 compared to $345,006 at July 31, 2010. We have no long-term debt. Capital expenditures of $25,920 for the six months ended January 31, 2011 were made primarily for the purchase of land, building and building improvements and to replace machinery and equipment used in the ordinary course of business.
The Company anticipates additional capital expenditures in fiscal 2011 of approximately $11,000. These expenditures will be made primarily for expanding our recreation vehicle facilities and replacing and upgrading machinery and equipment and other assets to be used in the ordinary course of business. Anticipated capital expenditures will be funded by operations and/or cash on hand.
Operating Activities
Net cash used in operating activities for the six months ended January 31, 2011 was $21,219 as compared to $19,594 for the six months ended January 31, 2010. The combination of net income and non-cash items (primarily depreciation, amortization, trademark impairment and gain on involuntary conversion of assets) provided $44,491 of operating cash compared to $41,962 in the prior year period. However, this cash inflow of $44,491 was more than offset by the seasonal increase in inventories in anticipation of the upcoming spring selling season and by tax payments made in the six month period ended January 31, 2011.
Investing Activities
Net cash used by investing activities of $119,704 for the six months ended January 31, 2011 was primarily due to the cash consideration paid of $99,562 for the acquisition of Heartland and its parent company on September 16, 2010 and capital expenditures of approximately $25,920. During the six months ended January 31, 2010, net cash provided by investing activities of $16,056 was primarily due to ARS redemptions of $31,250 at par offset by the issuance of a $10,000 note receivable and $6,773 of capital spending, $4,008 of which was for the purchase of land and buildings to expand our towable operations in Oregon.
Financing Activities
Net cash used in financing activities of $10,215 for the six months ended January 31, 2011 primarily represented dividend payments. The Company increased its regular quarterly dividend of $0.07 per share to $0.10 per share starting in October 2010. During the six months ended January 31, 2010, net cash used in financing activities of $150,624 was related to the repurchase of 3,980,000 shares of common stock of the Company for $115,420 and for dividend payments. See Note 7 to our Condensed Consolidated Financial Statements contained elsewhere in this report for a

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description of the share repurchase transaction. The Company paid a regular quarterly $0.07 per share dividend in each of the first two quarters of fiscal 2010 and a special $0.50 per share dividend in October 2009, the combination of which totaled $35,204.
Critical Accounting Principles
The consolidated financial statements of Thor are prepared in conformity with accounting principles generally accepted in the United States. The preparation of these financial statements requires the use of estimates, judgments, and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the periods presented. We believe that of our accounting policies, the following may involve a higher degree of judgments, estimates, and complexity:
Impairment of Goodwill, Trademarks and Long-Lived Assets
At least annually, we review the carrying amount of goodwill and trademarks with indefinite useful lives. Long-lived assets, identifiable intangibles that are amortized, goodwill and trademarks with indefinite useful lives are also reviewed for impairment whenever events or changes in circumstances indicate the carrying amount of an asset may not be recoverable from future cash flows. This review is performed using estimates of future cash flows. If the carrying amount of a long-lived asset is considered impaired, an impairment charge is recorded for the amount by which the carrying amount of the long-lived asset exceeds its fair value. Management believes that the estimates of future cash flows and fair values are reasonable; however, changes in estimates of such cash flows and fair values could affect the evaluations.
Insurance Reserves
Generally, we are self-insured for workers’ compensation and group medical insurance. Under these plans, liabilities are recognized for claims incurred, including those incurred but not reported. The liability for workers’ compensation claims is determined by the Company with the assistance of a third party administrator and actuary using various state statutes and historical claims experience. Group medical reserves are estimated using historical claims experience. We have a self-insured retention (“SIR”) for product liability and personal injury matters of $5,000 per occurrence. We have established a reserve on our balance sheet for such occurrences based on historical data and actuarial information. Amounts above the SIR, up to a certain dollar amount, are covered by our excess insurance policy. We maintain excess liability insurance aggregating $25,000 with outside insurance carriers to minimize our risks related to catastrophic claims in excess of all our self-insured positions for product liability and personal injury matters. Any material change in the aforementioned factors could have an adverse impact on our operating results.
Product Warranties
We generally provide customers of our products with a one-year warranty covering defects in material or workmanship, with longer warranties on certain structural components. We record a liability based on our best estimate of the amounts necessary to settle future and existing claims on products sold as of the balance sheet date. Factors we use in estimating the warranty liability include a history of units sold, existing dealer inventory, average cost incurred and a profile of the distribution of warranty expenditures over the warranty period. A significant increase in dealer shop rates, the cost of parts or the frequency of claims could have a material adverse impact on our operating results for the period or periods in which such claims or additional costs materialize. Management believes that the warranty reserve is adequate; however, actual claims incurred could differ from estimates, requiring adjustments to the reserves. Warranty reserves are reviewed and adjusted as necessary on a quarterly basis.
Income Taxes
The Company accounts for income taxes under the provisions of ASC 740, Income Taxes. The objectives of accounting for income taxes are to recognize the amount of taxes payable or refundable for the current year and deferred tax liabilities and assets for the future tax consequences of events that have been recognized in the Company’s financial statements or tax

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returns. Judgment is required in assessing the future tax consequences of events that have been recognized in the Company’s financial statements or tax returns. Fluctuations in the actual outcome of these future tax consequences could materially impact the Company’s financial position or its results of operations.
We recognize liabilities for uncertain tax positions based on a two-step process. The first step is to evaluate the tax position for recognition by determining if the weight of available evidence indicates that it is more likely than not that the position will be sustained on audit, including resolution of related appeals or litigation processes, if any. The second step requires us to estimate and measure the tax benefit as the largest amount that is more than 50% likely to be realized upon ultimate settlement. It is inherently difficult and subjective to estimate such amounts, as we have to determine the probability of various possible outcomes. We re-evaluate these uncertain tax positions on a quarterly basis. This evaluation is based on factors including, but not limited to, changes in facts or circumstances, changes in tax law, effectively settled issues under audit, and new audit activity. Such a change in recognition or measurement would result in the recognition of a tax benefit or an additional charge to the tax provision.
Significant judgment is required in determining our provision for income taxes, our deferred tax assets and liabilities and valuation allowances recorded against our deferred tax assets, if any. Valuation allowances must be considered due to the uncertainty of realizing deferred tax assets. ASC 740 requires that companies assess whether valuation allowances should be established against their deferred tax assets on a tax jurisdictional basis based on the consideration of all available evidence, using a more likely than not standard. We have evaluated the sustainability of our deferred tax assets on our consolidated balance sheet which includes the assessment of the cumulative income over recent prior periods. As of January 31, 2011, based on ASC guidelines, we determined a valuation allowance was not required to be recorded against deferred income tax assets in any of the tax jurisdictions in which we currently operate.
Revenue Recognition
Revenue from the sale of recreation vehicles and buses are recorded when all of the following conditions have been met:
  1)   An order for a product has been received from a dealer;
 
  2)   Written or oral approval for payment has been received from the dealer’s flooring institution;
 
  3)   A common carrier signs the delivery ticket accepting responsibility for the product as agent for the dealer; and
 
  4)   The product is removed from the Company’s property for delivery to the dealer who placed the order.
Certain shipments are sold to customers under cash on delivery (“COD”) terms. The Company recognizes revenue on credit sales upon shipment and COD sales upon payment and delivery. Most sales are made by dealers financing their purchases under flooring arrangements with banks or finance companies. Products are not sold on consignment, dealers do not have the right to return products, and dealers are typically responsible for interest costs to floorplan lenders. On average, the Company receives payments from floorplan lenders on products sold to dealers within 15 days of the invoice date.
Repurchase Commitments
We are contingently liable under terms of repurchase agreements with financial institutions providing inventory financing for certain dealers of certain of our products. These arrangements, which are customary in the industry, provide for the repurchase of products sold to dealers in the event of default by the dealer. The repurchase price is generally determined by the original sales price of the product and pre-defined curtailment arrangements and we typically resell the repurchased product at a discount from its repurchase price. We account for the guarantee under our repurchase agreements of our dealers’ financing by estimating and deferring a portion of the related product sale that represents the estimated fair value of the repurchase obligation. This deferred amount is included in our repurchase and guarantee reserve. Additionally, the repurchase and guarantee reserve includes our estimated loss upon resale of expected repurchases. This estimate is based on recent historical experience supplemented by management’s assessment of current economic and other conditions affecting its dealers.
Our risk of loss under these repurchase agreements is reduced because (a) we sell our products to a large number of dealers under these arrangements, (b) the repurchase price we are obligated to pay declines over the period of the agreements

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(generally up to eighteen months) while the value of the related product may not decline ratably and (c) we have historically been able to readily resell any repurchased product. We believe that any future losses under these agreements will not have a significant effect on the Company’s consolidated financial position or results of operations.
Accounting Pronouncements
In June 2009, the Financial Accounting Standards Board, (“FASB”), issued SFAS No. 167, “Amendments to FASB Interpretation No. 46(R)” (“SFAS 167”). SFAS 167 amends ASC 810 (formerly FASB Interpretation No. 46(R)) by adding previously considered qualifying special purpose entities (the concept of these entities was eliminated by SFAS No. 166). In addition, companies must perform an analysis to determine whether the company’s variable interest or interests give it a controlling financial interest in a variable interest entity. Companies must also reassess on an ongoing basis whether the company is the primary beneficiary of a variable interest entity. The amendments to ASC 810 are effective for fiscal years beginning after November 15, 2009. The Company adopted the amendments effective August 1, 2010. The adoption of the amendments did not have any impact on the financial statements.
In July 2010, the FASB issued Accounting Standards Update, or ASU, 2010-20 “Disclosures about the Credit Quality of Financing Receivables and Allowance for Credit Losses.” The new disclosure guidance expands the existing requirements. The enhanced disclosures provide information on the nature of credit risk in a company’s financing of receivables, how that risk is analyzed in determining the related allowance for credit losses, and changes to the allowance during the reporting period. The new disclosures became effective for the Company’s interim and annual reporting periods ending after December 15, 2010. The Company has included applicable disclosures within Note 14 to the Condensed Consolidated Financial Statements contained elsewhere in this report.
Forward Looking Statements
This report includes certain statements that are “forward looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 as amended (the “Exchange Act”). These forward looking statements involve uncertainties and risks. There can be no assurance that actual results will not differ from our expectations. Factors which could cause materially different results include, among others, additional issues that may arise in connection with the findings of the completed investigation by the Audit Committee of the Board of Directors and the Securities and Exchange Commission’s (the “SEC”) requests for additional information, fuel prices, fuel availability, lower consumer confidence, interest rate increases, tight lending practices, increased material costs, the success of new product introductions, the pace of acquisitions, cost structure improvements, competition and general economic conditions and the other risks and uncertainties discussed more fully in Item 1A of our Annual Report on Form 10-K for the year ended July 31, 2010 and Part II, Item 1A of this report. We disclaim any obligation or undertaking to disseminate any updates or revisions to any change in expectation of the Company after the date hereof or any change in events, conditions or circumstances on which any statement is based except as required by law.
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
None
ITEM 4. CONTROLS AND PROCEDURES
We maintain “disclosure controls and procedures,” as such term is defined under Exchange Act Rule 13a-15(e), that are designed to ensure that information required to be disclosed in our Exchange Act reports is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the SEC, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosures. In designing and evaluating the disclosure controls and procedures, our management recognized that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives and our management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible controls and procedures. We carried out an evaluation, as of the end of the period covered by this report,

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under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures. Based on this evaluation, the Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were effective to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified by the SEC’s rules and forms and accumulated and communicated to our management as appropriate to allow for timely decisions regarding required disclosures.
During the three months ended on January 31, 2011, there were no material changes in our internal control over financial reporting that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

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PART II — Other Information
ITEM 1. LEGAL PROCEEDINGS
We have been subject to an SEC review since 2007 regarding the facts and circumstances giving rise to the restatement of our previously issued financial statements as of July 31, 2006 and 2005, and for each of the years in the three-year period ended July 31, 2006, and the financial results in each of the quarterly periods in 2006 and 2005, and our financial statements as of and for the three months ended October 31, 2006 and related matters. We have cooperated fully with the SEC, including from time to time responding to SEC staff requests for additional information. The investigation by the SEC staff could result in the SEC seeking various penalties and relief, including, without limitation, civil injunctive relief and/or civil monetary penalties or administrative relief. We are currently discussing the terms of a possible settlement of this matter with the SEC staff. However, there can be no assurance that a settlement will be reached.
The Company has been named in approximately 800 complaints, some of which were originally styled as putative class actions (with respect to which class certification was ultimately denied) and some of which were filed by individual plaintiffs, filed against manufacturers of travel trailers and manufactured homes supplied to the Federal Emergency Management Agency (“FEMA”) for use as emergency living accommodations in the wake of Hurricanes Katrina and Rita. The complaints have been transferred to the Eastern District of Louisiana by the federal panel on multidistrict litigation for consideration in a matter captioned In re FEMA Trailer Formaldehyde Products Liability Litigation, Case Number MDL 07-1873, United States District Court for the Eastern District of Louisiana. The complaints generally assert claims for damages (for health related problems, medical expenses, emotional distress and lost earnings) and for medical monitoring costs due to the presence of formaldehyde in the units. Some of the lawsuits also seek punitive and/or exemplary damages. Thus far, however, none of the lawsuits allege a specific amount of damages sought and instead make general allegations about the nature of the plaintiffs’ claims without placing a dollar figure on them. The Company strongly disputes the allegations in these complaints, and intends to vigorously defend itself in all such matters.
In addition, we are involved in certain litigation arising out of our operations in the normal course of our business, most of which are based upon state “lemon laws,” warranty claims, other claims and accidents (for which we carry insurance above a specified deductible amount). While it is impossible to estimate with certainty the ultimate legal and financial liability with respect to the litigation arising out of our operations in the normal course of business, including the pending litigation described above, we believe that while the final resolution of any such litigation may have an impact on our consolidated results for a particular reporting period, the ultimate disposition of such litigation will not have any material adverse effect on our financial position, results of operations or liquidity.
ITEM 1A. RISK FACTORS
There have been no material changes from the risk factors previously disclosed in Part I, Item 1A of our Annual Report on Form 10-K for the fiscal year ended July 31, 2010, except as noted below.
We cannot assure you that Heartland will be successfully integrated by us.
If we cannot successfully integrate the operations of Heartland with our existing operations, we may experience material negative consequences to our business, financial condition or results of operations. The integration of companies that have previously been operated separately involves a number of risks, including, but not limited to:
    demands on management related to the increase in our size after the Heartland acquisition;
 
    the diversion of management’s attention from the management of daily operations to the integration of operations;
 
    difficulties in the assimilation and retention of employees; and

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    difficulties in the integration of departments, systems, including accounting systems, technologies, books and records and procedures, as well as in maintaining uniform standards, controls, including internal accounting controls, procedures and policies and expenses of any undisclosed or potential legal liabilities.
Prior to the acquisition, Heartland and Thor operated as separate entities. We may not be able to maintain the levels of revenue, earnings or operating efficiency that each entity had achieved or might achieve separately. Heartland’s growth could occur at the expense of our other towable companies. Successful integration of Heartland’s operations will depend on our ability to manage those operations, realize opportunities for revenue growth presented by strengthened product offerings and to eliminate redundant and excess costs.
We could incur asset impairment charges for goodwill, intangible assets or other long-lived assets.
We have a significant amount of goodwill, intangible assets and other long-lived assets. At least annually, we review goodwill and indefinite-lived trademarks for impairment. Long-lived assets, identifiable intangibles that are amortized, goodwill and indefinite-lived trademarks are also reviewed for impairment whenever events or changes in circumstances indicate the carrying amount of an asset may not be recoverable from future cash flows. If the carrying value of a long-lived asset is considered impaired, an impairment charge is recorded for the amount by which the carrying value of the long-lived asset exceeds its fair value. Our determination of future cash flows, future recoverability and fair value of our long-lived assets includes significant estimates and assumptions. Changes in those estimates or assumptions or lower than anticipated future financial performance may result in the identification of an impaired asset and a non-cash impairment charge, which could be material. Any such charge will adversely affect our operating results and financial condition.

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ITEM 6.   EXHIBITS
     
Exhibit   Description
 
   
10.1
  Thor Industries, Inc. Form of Indemnification Agreement for executive officers and directors of the Company.
 
   
31.1
  Chief Executive Officer’s Certification filed pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
 
   
31.2
  Chief Financial Officer’s Certification filed pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
 
   
32.1
  Chief Executive Officer’s Certification furnished pursuant to Section 906 of the Sarbanes-Oxley Act 2002.
 
   
32.2
  Chief Financial Officer’s Certification furnished pursuant to Section 906 of the Sarbanes-Oxley Act 2002.
 
   
101.INS
  XBRL Instance Document.
 
   
101.SCH
  XBRL Taxonomy Extension Schema Document.
 
   
101.CAL
  XBRL Taxonomy Calculation Linkbase Document.
 
   
101.LAB
  XBRL Taxonomy Label Linkbase Document.
 
   
101.PRE
  XBRL Taxonomy Presentation Linkbase Document.
Attached as Exhibits 101 to this report are the following financial statements from the Company’s Quarterly Report on Form 10-Q for the quarter ended January 31, 2011 formatted in XBRL (“eXtensible Business Reporting Language”): (i) the Condensed Consolidated Balance Sheets, (ii) the Condensed Consolidated Statements of Operations, (iii) the Condensed Consolidated Statements of Cash Flows, and (iv) related notes to these financial statements tagged as blocks of text.
The XBRL related information in Exhibits 101 to this Quarterly Report on Form 10-Q shall not be deemed “filed” or a part of a registration statement or prospectus for purposes of Section 11 or 12 of the Securities Act of 1933, as amended, and is not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of those sections.

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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
         
  THOR INDUSTRIES, INC.
           (Registrant)
 
 
DATE: March 10, 2011  /s/ Peter B. Orthwein    
  Peter B. Orthwein   
  Chairman of the Board, President and Chief Executive Officer   
 
     
DATE: March 10, 2011  /s/ Christian G. Farman    
  Christian G. Farman   
  Senior Vice President, Treasurer and Chief Financial Officer   

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