Free Writing Prospectus

Filed Pursuant to Rule 433

Registration No. 333-152543

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BB&T Corporation

Pricing Term Sheet

Medium-Term Notes, Series A (Senior)

$500,000,000

3.95% Senior Notes due 2016

 

Issuer    BB&T Corporation
Security    3.95% Senior Notes due April 29, 2016
Ratings    A1 (Moody’s)/A (S&P)/A+ (Fitch)/AA (low) (DBRS)
Currency    USD
Size    $500,000,000
Security Type    SEC Registered Medium-Term Notes, Series A (Senior).
Maturity    April 29, 2016
Coupon    3.95%
Payment Frequency    Semi-Annually
Day Count Convention    30/360
Benchmark Treasury    2.500% US Treasury due 2015
Spread to Benchmark Treasury    +140 bps
Benchmark Treasury Spot and Yield    99-21  1/4; 2.573%
Price to Public    99.878% of face amount
Yield to Maturity    3.973%
Proceeds (Before Expenses) to Issuer    $498,390,000 (99.678%)
Interest Payment Dates    April 29th and October 29th of each year, commencing October 29, 2010
Trade Date    April 26, 2010
Settlement Date    April 29, 2010
Denominations    $1,000 x $1,000
CUSIP    05531FAF0
Joint Bookrunners   

BB&T Capital Markets, a division of Scott &

    Stringfellow, LLC

Deutsche Bank Securities Inc.

UBS Securities LLC

Co-Managers   

Blaylock Robert Van, LLC

Lebenthal & Co., LLC

Muriel Siebert and Co., Inc.

Samuel A. Ramirez & Company, Inc.

The Williams Capital Group, L.P.


Note: A securities rating is not a recommendation to buy, sell or hold securities and should be evaluated independently of any other rating. The rating may be subject to revision or withdrawal at any time by the assigning rating organization.

The issuer has filed a registration statement (including a pricing supplement, a prospectus supplement and a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read those documents and the other documents the issuer has filed with the SEC for more complete information about the issuer and this offering. You may get these documents for free by visiting EDGAR on the SEC website at www.sec.gov. Alternatively, the issuer, any underwriter or any dealer participating in the offering will arrange to send you the pricing supplement, the prospectus supplement and the prospectus if you request them by calling BB&T Capital Markets, a division of Scott & Stringfellow, LLC at 804-787-8221; Deutsche Bank Securities Inc. toll-free at 1-800-503-4611; or UBS Securities LLC toll-free at 1-877-827-6444 ext. 561 3884.