UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13G

                    Under the Securities Exchange Act of 1934
                                (Amendment No. )*

                                  NETFLIX, INC.
                                (Name of Issuer)

                    Common Stock, $0.001 par value per share
                         (Title of Class of Securities)

                                    64110L106
                                 (CUSIP Number)

                                  July 26, 2005
                      (Date of Event which Requires Filing
                               of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

                  [ ] Rule 13d-1(b) [X] Rule 13d-1(c) [ ] Rule 13d-1(d)


*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).

                          Continued on following pages
                                Page 1 of 6 Pages


                                  SCHEDULE 13G

  CUSIP No.  64110L106                                        Page 2 of 6 Pages

1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only)

                  ERIC SEMLER

2        Check the Appropriate Box If a Member of a Group (See Instructions)

                                                a. [ ]
                                                b. [X]

3        SEC Use Only

4        Citizenship or Place of Organization

                  UNITED STATES

                       5               Sole Voting Power
Number of                                     3,030,200
 Shares
Beneficially           6               Shared Voting Power
 Owned By                                     0
  Each
Reporting              7               Sole Dispositive Power
  Person                                      3,030,200
  With
                       8               Shared Dispositive Power
                                              0

9        Aggregate Amount Beneficially Owned by Each Reporting Person

                                   3,030,200

10       Check Box If the Aggregate Amount in Row (9) Excludes Certain
         Shares (See Instructions)

                                   [   ]

11       Percent of Class Represented By Amount in Row (9)

                                   5.65%

12       Type of Reporting Person (See Instructions)

                                   IN; HC



                                                              Page 3 of 6 Pages

Item 1(a)    Name of Issuer:

             Netflix, Inc. (the "Issuer")

Item 1(b)    Address of the Issuer's Principal Executive Offices:

             970 University Avenue, Los Gatos, California 95032

Item 2(a)    Name of Person Filing:

             The Statement is filed on behalf of Mr. Eric Semler ("Mr. Semler").

             This Statement relates to Shares (as defined herein) held for the
accounts of TCS Capital International, Ltd., a Cayman Islands corporation
("TCS Capital International"), TCS Capital, LP, a Delaware limited partnership
("TCS Capital"), and TCS Capital II, LP, a Delaware limited partnership ("TCS
Capital II").

             TCS Capital GP, LLC, a Delaware limited liability company (the
"General Partner"), is the general partner of each of TCS Capital and TCS
Capital II. TCS Capital Management , LLC, a Delaware limited liability company
("TCS Capital Management"), is the investment manager of TCS Capital
International. In his capacity, as the managing member of each of the General
Partner and TCS Capital Management, Mr. Semler may be deemed to have investment
discretion over, and may be deemed to be the beneficial owner of, securities
held for the accounts of the TCS Capital International, TCS Capital and TCS
Capital II.

Item 2(b)    Address of Principal Business Office or, if None, Residence:

             The address of the principal business office of Mr. Semler is 888
Seventh Avenue, Suite 1504, New York, NY 10019.

Item 2(c)    Citizenship:

             Mr. Semler is a citizen of the United States.

Item 2(d)    Title of Class of Securities:

             Common Stock, par value $0.001 per share (the "Shares").

Item 2(e)    CUSIP Number:

             64110L106

Item 3.      If this statement is filed pursuant to Rule 13d-1(b), or 13d-2(b)
             or (c), check whether the person filing is a:

             This Item 3 is not applicable.


                                                              Page 4 of 6

Item 4.      Ownership:

Item 4(a)    Amount Beneficially Owned:

             As of the date hereof, Mr. Semler may be deemed to be the 
beneficial owner of 3,030,200 Shares. This number consists of (A) 1,807,051
Shares held for the account of TCS Capital International, (B) 176,685 Shares
held for the account of TCS Capital, and (C) 1,046,464 Shares held for the
account of TCS Capital II.

Item 4(b)    Percent of Class:

             According to the Issuer's most recent Quarterly Report on Form
10-Q, the number of Shares outstanding as of August 2, 2005 was 53,616,084. The
3,030,200 Shares of which Mr. Semler may be deemed to be the beneficial owner
constitutes approximately 5.65% of the total number of Shares outstanding.

Item 4(c)    Number of shares as to which such person has:

       Mr. Semler
       (i)   Sole power to vote or direct the vote:                   3,030,200
       
       (ii)  Shared power to vote or to direct the vote                       0
       
       (iii) Sole power to dispose or to direct the 
             disposition of                                           3,030,200
       
       (iv)  Shared power to dispose or to direct the disposition of          0

Item 5.      Ownership of Five Percent or Less of a Class:

             This Item 5 is not applicable.

Item 6.      Ownership of More than Five Percent on Behalf of Another Person:

             This Item 6 is not applicable.

Item 7.      Identification and Classification of the Subsidiary Which 
             Acquired the Security Being Reported on by the Parent Holding
             Company or Control Person:

             This Item 7 is not applicable.

Item 8.      Identification and Classification of Members of the Group:

             This Item 8 is not applicable.

Item 9.      Notice of Dissolution of Group:

             This Item 9 is not applicable.


                                                              Page 5 of 6

Item 10. Certification:

             By signing below Mr. Semler certifies that, to the best of such
person's knowledge and belief, the securities referred to above were not
acquired and are not held for the purpose of or with the effect of changing or
influencing the control of the Issuer of such securities and were not acquired
and are not held in connection with or as a participant in any transaction
having such purpose or effect.



                                                              Page 6 of 6
                                   SIGNATURES

             After reasonable inquiry and to the best of my knowledge and 
belief, the undersigned certifies that the information set forth in this 
statement is true, complete and correct.

Date:     August 10, 2005                        ERIC SEMLER



                                                 /s/ Eric Semler
                                                 ------------------------